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7 For All Mankind S/S 2024 Ad Campaign

FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants […]

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7 For All Mankind F/W 2023 Ad Campaign

Georgia May Jagger stars in 7 For All Mankind’s new Fall 2023 campaign set on the streets of London. Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear.  For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous […]

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Eight Best Grey Jeans For The Guys

Grey jeans are as much a denim must-have as any blue or black jeans. They work well in summer as well as in the colder winter months. Not to mention the fact that grey jeans are a good option if you want to give your blues and blacks a (well deserved!) break. There is also […]

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Trending: Oversized And Slouchy Jeans

These past couple of months we’ve been to dozens of previews, watched some amazing fashion shows, checked new lookbooks. And yes, lived through another amazing and super exciting fashion week. And the one thing that got most stuck in our denim head and heart was that it was all about uber- and oversized. Yes, we’ve […]

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Street Style – New York S/S by Phil Oh

Different countries, different looks? Not really! Yesterday we featured some of the best street style pictures in Milan. Today’s feature is all about the New York looks during our fashion week. And really, just by looking at all the images, you will never be able to tell the difference – do Milan’s fashionistas really dress […]

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The Seven Best Denim Bermudas For Guys

It’s hot outside and you really want to be comfortable when you’re out there. Short of ripping off your clothes, well, your choice is to get into something light and easy. To make it short (pun!) – denim bermuda shorts, yes please! And no, thank you we pass, those flappy leg old denim shorts from […]

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So, What About The Low-Rise Jeans? Yes/No?

With the warmer weather now upon us we’re back to thinking about our jeans in terms of fit and style. While we are all about being comfortable, warm, and covering up during the long winter months, we’re so ready for some new “show-off-your body” jeans now. Cropped t-shirts, tank tops, tucked-in oversized button-downs, anything to […]

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