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Frame x Amelia Gray Ad Campaign Spring 2024
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
FRAME x Gisele Bündchen – Spring 2024 Ad Campaign
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]
FRAME x Ritz Paris Capsule Collection
Just in time for the gifting season, the Frame x Ritz Paris capsule has returned with a third collection of luxury womenswear, menswear, and accessories perfect for yourself and the special ones on your list. The latest drop is made up of 37 limited-edition staples, including jeans of course, and leather. We also want to […]
FRAME – Modern Man 3rd Edition
Frame is not only all about sustainable denim, but also about reading, like fashionable reading! Since its launch in 2010, FRAME has attracted a devoted and stylish following for its handsome, sustainable denim. Simultaneously, the brand developed a reputation for throwing some of the hottest parties around the world. Wednesday night in New York City, Erik […]
Frame x Claudia Schiffer Limited Edition
Once again, denim brand Frame launched a limited edition collection partnering with German supermodel, Claudia Schiffer.
Skinny, But Not Skinny – Jeans, Of Course!
We’ve had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though – skinny jeans are a classic, a staple must-have in any denim lovers’ closet. But still, there were also quite a […]
Extreme Wide-Leg Jeans – THE Top Trend RN
If you haven’t figured it out yet, or still don’t want to believe it… there’s no way around it. The extreme wide leg is the very hottest denim trend this season. Interesting, how we went from super skinny to super wide-leg, right! But that’s what fashion is all about. Giving us a good reason (excuse) […]
Denim Expert – Biological Effluent Treatment Plant (ETP)
Towards Zero Impact: Denim Expert’s Commitment to 100% Water Recycling and Zero Discharge of Hazardous Chemicals Denim Expert Ltd. remains steadfast in its commitment to sustainability and eco-conscious practices, setting an exemplary standard in the garment manufacturing industry. With an ambitious goal to achieve 100% water recycling and zero discharge of hazardous chemicals, the company […]
Barrel-Leg Jeans – What Exactly Are Those?
A denim style that has been sneaking upon us for the past couple of years, the barrel-leg jeans, huh? Admitted, we haven’t been overly attentive to those before but now there is no more denying it – barrel-leg jeans are definitely a rising trend in 2024. To sum it up, barrel-leg, or balloon leg jeans […]
Phil Oh – 2023’s Best Streetstyle in Denim
If there is one photographer who always captures our attention during fashion weeks and the likes, it’s Phil Oh. Being a fashion blog, we receive the latest runway show and collection preview images all the time. But – speaking for myself – I find the street looks just as fascinating and interesting as any fashion […]