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FRAME x Sotheby Collaboration, Huh?!
First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a […]
FRAME x Ritz Paris – A New Capsule Right Here!
Exactly one year after their last launch, Los Angeles-based fashion brand, Frameis back with a new capsule. And it is their fourth collaboration with Ritz Paris. The prestigious hotel Ritz Paris on Place Vendôme is primarily known for its luxurious rooms and exemplary service. And once again it offers more than just plush beds and […]
Carolina Herrera x FRAME – A Colorful Collaboration
In an unexpected, yet exciting, collaboration Carolina Herrera has partnered with FRAME for its first ever limited edition capsule collection. The capsule, which debuted at the Carolina Herrera Resort 2024 runway show in Mexico City this November, fuses Carolina Herrera’s classic elegance with FRAME’s expertise for denim. Thus creating a fresh and modern take on […]
Unlock Spring 2024 Style: Frame x Amelia Gray Campaign
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
FRAME x Gisele Bündchen – Spring 2024 Ad Campaign
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]
FRAME x Ritz Paris Capsule Collection
Just in time for the gifting season, the Frame x Ritz Paris capsule has returned with a third collection of luxury womenswear, menswear, and accessories perfect for yourself and the special ones on your list. The latest drop is made up of 37 limited-edition staples, including jeans of course, and leather. We also want to […]
FRAME – Modern Man 3rd Edition
Frame is not only all about sustainable denim, but also about reading, like fashionable reading! Since its launch in 2010, FRAME has attracted a devoted and stylish following for its handsome, sustainable denim. Simultaneously, the brand developed a reputation for throwing some of the hottest parties around the world. Wednesday night in New York City, Erik […]
Frame x Claudia Schiffer Limited Edition
Once again, denim brand Frame launched a limited edition collection partnering with German supermodel, Claudia Schiffer.
TOTEME’s Summer 2025 New Denim Styles
TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. Sustainability is the main focus of the brand: “We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, […]
Wrangler’s Dual-Gender Collab with Pit Viper
Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created “Xtreme”. This is a line of products engineered to withstand the toughest conditions, whether you’re barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below. Wrangler announced their collaboration on the first-ever collection of denim for […]