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E.L.V. Denim – Sustainably Made In The UK
E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. And according to the brand, they are the only denim brand in the world using 100% upcycled materials. In other words, they are all about breathing a second life into garments destined for landfill, and transforming loss […]
We’d Like You To Meet Hiut Denimđź‘–
Hiut Denim Co. is a British brand specializing in high-quality jeans, rooted in the rich textile heritage of Cardigan, a small town in West Wales. Historically, Cardigan was home to Britain’s largest jeans factory, producing 35,000 pairs weekly for nearly four decades. However, in 2001, the factory closed, leading to the loss of 400 jobs—10% […]
Introducing @Denimology – HAIKURE
HAIKURE is an Italian denim brand specialized in sustainable denim. The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”. The brand’s name combines “haiku,” the Japanese form […]
Beyond Retro x Seasalt Cornwall Collaboration
What we like about this collaboration is that the two brands have joined force to help prevent textile waste. Oh, besides denim being involved, of course! Contemporary Cornish clothing brand, Seasalt, and Beyond Retro have joined forces to create a limited-edition capsule collection. Each one-of-a-kind piece was crafted using repurposed denim. Since the start of […]
COS REMADE – Recycled Denim Capsule Collection
COS REMADE is a denim capsule collection crafted from 20% recycled cotton sourced from pre-owned COS pieces. The COS Restore initiative allows gently used COS pieces to be meticulously cleaned and repaired. Ready to be re-sold and loved for years to come. This capsule reflects COS’s circular fashion ethos and offers super trendy eco-conscious options for any denim lover. COS REMADE was […]
Introducing LUEDER – Fall 2025 (No Gender!)
London based German designer, Marie Lueder, became known for her her armor and knight-inspired designs. LUEDER researches medieval armor based on the desire of shielding and a longing for spiritualism acted as rituals which they call mental armor. The brand embraces amateurism. That is to say in relation to gender, bodies, idols, professionalism and emotions, […]
GUESS – Clear Out The Old, Make Room For New
Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S. […]
Wrangler x Beyond Retro – Celebrate Vintage!
After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand’s latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend […]
Linen Denim – What Exactly Is This About?
Linen denim – did you also stop and think about what exactly this expression implies? I mean, yes, we know linen clothing. And we definitely know about denim fabrics. We’ve heard about cashmere denim – a super soft and very comfortable fabric, and raw denim, selvedge denim… But linen denim is relatively new. Well, it’s […]
Bangladesh Denim Expo – Embracing the Future!
Bangladesh Denim Expo is an international platform promoting the Bangladeshi denim industry towards Reimagine. The two-day, Bangladesh Denim Expo, which took place May 6th and 7th, 2024, was organized by the Bangladesh Apparel Exchange in Dhaka, Bangladesh. Over 60 exhibitors from 11 countries showcased their latest denim products, fabrics, accessories, chemicals, technologies, and much more. […]