Abercrombie & Fitch launched their spring 2026 denim campaign this January, featuring influencers Achieng Agutu, Natalia Spotts, Kelsey Anderson, Jhordan Borboa, and Yumi Nu in their favorite Abercrombie denim styles.
This campaign builds upon the Fall 2025 campaign, “Denim Should Feel Like This.”
The styles for women include the High Rise 90s Relaxed Jean and the Low Rise Ultra Loose Jean. Cuffed hems, bow embroidery and reworked constructions update the popular styles made with vintage-inspired comfort stretch.
The collection’s men’s styles feature Athletic Straight, Relaxed Straight, Baggy and Ultra Baggy fits. The brand is also introducing a new linen-blend relaxed jean featuring 18 percent linen.
You can shop for rhis newest collection on the Abercrombie & Fitch website.
