Your Daily Denim Destination
American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup. The campaign was photographed in Barcelona and […]
Levi’s® workwear heritage meets Sky High Farm Goods’ commitment to food equity and regenerative agriculture in a collection built to be worn, worked, and lived in. Every piece reflects a shared commitment to creating something that looks good, works hard and gives back. A Workwear Collection Rooted In Craftsmanship, Community and Purpose. Founded by artist […]
Hailey Bieber’s collaboration with Gap, “The Hailey Jean,” is already one of the most talked-about denim releases of the year. The capsule reinterprets Gap’s iconic ’90s fits through Hailey’s minimalist, off-duty aesthetic. The collection centers on two relaxed silhouettes: The Hailey Extra Baggy (Hero Piece) A mid-rise, worn low on the hips with extra-wide legs, […]
Ksubi by Elle II is the collaboration between Australian denim label Ksubi and stylist/content creator Elle Ferguson. Following the success of the initial capsule, Volume II launched this July with an expanded 15-piece collection inspired by Parisian style and Bondi ease. This edit redefines wardrobe staples with timeless pieces crafted in classic mid-blue denim, accented […]
KSENIASCHNAIDER debuted on the London Fashion Week catwalk with the collection, titled UTC+0, exploring what it means, and how it looks, to be a modern human. Co-founder, Anton Schnaider, takes the design lead, continuing the brand’s philosophy of “design minus design”.If it can be used, it should be reused, if it can be recycled, it […]
This is a first for Dsquared2! After more than 30 years, Dean and Dan Caten have named their label’s first global brand ambassador. The Dsquared2 founders tapped Spanish music sensation Bad Gyal for the role, which will see the singer and songwriter front upcoming international campaigns and represent the brand at key global events. A multiplatinum artist in the global reggaeton and dancehall […]
Debuting during Haute Couture Week in Paris this July, the Christelle Kocher for Levi’s® capsule unveils a visionary 10-look collection that reimagines American denim through the lens of French couture savoir-faire. Drawing on her signature “Couture-à-Porter” philosophy and her role as Artistic Director of Maison Lemarié, Christelle Kocher brings a unique vision rooted in exceptional […]
GUESS united with Illumination and Universal Products & Experiences for a capsule collection. This capsule is inspired by Illumination’s riotous new film ‘Minions & Monsters’, which blends vintage Hollywood glamour with iconic American denim. All reimagined through joyful, photo-realistic graphics and archival-inspired silhouettes. Certain to be the blockbuster action-comedy of the summer, Illumination’s ‘Minions & Monsters’ arrives in theaters July […]
K-pop star Hyunjin kicked off this past weekend with a special appearance at the GUESS Melrose Avenue location, celebrating the brand’s global partnership through an immersive experience that brought together fashion, music and community. Hyunjin is the global brand ambassador for GUESS and a member of the acclaimed K-pop group, Stray Kids. Inspired by the […]
Calvin Klein just launched “Jung Kook for Calvin Klein,” a limited-edition capsule collection created with the brand’s global ambassador and pop superstar. And this is not the first time CK and Kook are working together – their collaboration actually dates back to 2023 when they collaborated on their first ad campaign. But this is their first fashion […]