Levi’s® x Beyoncé – REIIMAGINE Part 3

Levi's

Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]

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Good American x Dolly Parton Collaboration

collaboration

Country music legend Dolly Parton has partnered with Khloé Kardashian’s denim brand, Good American, to launch a limited-edition collection named Dolly’s Joleans. This collaboration draws inspiration from Parton’s iconic song “Jolene” and her signature country-glam style. ​ And so very Dolly Parton like, the collection features denim pieces adorned with shimmering rhinestones, gingham prints, and […]

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Jeanerica x Sophia Roe – S/S 2025 Collection

Jeanerica

Jeanerica and Brooklyn based Sophia Roe, chef, writer, and welfare advocate teamed up for the brand’s newest collection. Jeanerica is a European denim house offering elevated everyday lifestyle clothing including amazing denim. Their collections are sustainably developed for longevity, by combining specialized industrial innovation with small-scale local production. The brand was founded in 2018 by […]

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Wrangler Rejoins With Lainey Wilson 

Wrangler

Wrangler’s second collaboration with multi-award-winning country star  Lainey Wilson kicks off for Spring/Summer 25 It’s back, and it’s bolder than ever. Wrangler and Lainey Wilson join forces again to bring a new collection that fuses the essence of country with fierce femininity. The multi-award-winning country star takes her career to the next level this year, […]

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Lee x Buck Mason – Vintage Meets Heritage

vintage

LA-based clothing brand, Buck Mason, and iconic American denim brand, Lee, launched a collaboration spotlighting vintage-inspired updates to three of Lee’s heritage styles. Mark Wystrach, lead vocalist of the band Midland, is the face of the capsule. The menswear collection features Lee’s 101B jean, 101J Rider® jacket and 91B zippered work jacket, meticulously recut to […]

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PacSun x Selena Gomez – Rare Impact Fund

PacSun

 PacSun is thrilled to announce the continuation of its partnership with Selena Gomez’s Rare Impact Fund with the launch of the Spring ‘25 RARE DNM Edit collections for both men and women. The second iteration of the collaboration brings fresh silhouettes, fun embellishments, and an ongoing commitment to giving back. 10% of sales from each purchase of the […]

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Beyond Retro x Seasalt Cornwall Collaboration

What we like about this collaboration is that the two brands have joined force to help prevent textile waste. Oh, besides denim being involved, of course! Contemporary Cornish clothing brand, Seasalt, and Beyond Retro have joined forces to create a limited-edition capsule collection. Each one-of-a-kind piece was crafted using repurposed denim. Since the start of […]

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Levi’s® x Beyoncé – REIIMAGINE Part 2

ad campaign

Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]

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Wrangler Unites Denim, Cowboys And Burgers!

jeans

There’s something for every taste in Wrangler’s newest collaboration! Wrangler® and Texas-based Whataburger are serving up a sizzling new apparel collaboration just in time for the Texas rodeo season. This collaboration blends Wrangler’s classic American style and Whataburger’s timeless appeal, creating a fresh collection to capture the hearts of fashion and food enthusiasts. The partnership between Wrangler and […]

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