Wrangler Rejoins With Lainey Wilson 

Wrangler

Wrangler’s second collaboration with multi-award-winning country star  Lainey Wilson kicks off for Spring/Summer 25 It’s back, and it’s bolder than ever. Wrangler and Lainey Wilson join forces again to bring a new collection that fuses the essence of country with fierce femininity. The multi-award-winning country star takes her career to the next level this year, […]

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Lee x Buck Mason – Vintage Meets Heritage

vintage

LA-based clothing brand, Buck Mason, and iconic American denim brand, Lee, launched a collaboration spotlighting vintage-inspired updates to three of Lee’s heritage styles. Mark Wystrach, lead vocalist of the band Midland, is the face of the capsule. The menswear collection features Lee’s 101B jean, 101J Rider® jacket and 91B zippered work jacket, meticulously recut to […]

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PacSun x Selena Gomez – Rare Impact Fund

PacSun

 PacSun is thrilled to announce the continuation of its partnership with Selena Gomez’s Rare Impact Fund with the launch of the Spring ‘25 RARE DNM Edit collections for both men and women. The second iteration of the collaboration brings fresh silhouettes, fun embellishments, and an ongoing commitment to giving back. 10% of sales from each purchase of the […]

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Beyond Retro x Seasalt Cornwall Collaboration

What we like about this collaboration is that the two brands have joined force to help prevent textile waste. Oh, besides denim being involved, of course! Contemporary Cornish clothing brand, Seasalt, and Beyond Retro have joined forces to create a limited-edition capsule collection. Each one-of-a-kind piece was crafted using repurposed denim. Since the start of […]

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Levi’s® x Beyoncé – REIIMAGINE Part 2

ad campaign

Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]

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Wrangler Unites Denim, Cowboys And Burgers!

jeans

There’s something for every taste in Wrangler’s newest collaboration! Wrangler® and Texas-based Whataburger are serving up a sizzling new apparel collaboration just in time for the Texas rodeo season. This collaboration blends Wrangler’s classic American style and Whataburger’s timeless appeal, creating a fresh collection to capture the hearts of fashion and food enthusiasts. The partnership between Wrangler and […]

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GAP x Harlem’s Fashion Row Collaboration

GAP stands firm in its commitment to championing inclusivity. This past week the company launched a limited-edition collaboration with Harlem’s Fashion Row, an organization that supports underrepresented Black and Latinx designers. The 16-piece lineup features the work of black designers A. Potts’ Aaron Potts, BruceGlen’s Bruce and Glen Porter, Kaphill’s Krystal Phillips, N’Gai’s Nicole King and RichFresh’s Patrick Henry.  “We’ve been working with Gap Inc. since 2019, […] and for […]

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DIESEL❤️VES TIMBERLAND – Collaboration

The new chapter of DIESEL❤️VES program is DIESEL❤️VES TIMBERLAND®. The project was launched in December 2023, with the first collaboration, DIESEL❤️VES LEE, debuting in March 2024. This initiative takes a purposeful approach to the cult of brand partnerships, applying collective creativity to address the perennial problem of overproduction. Diesel, a giant of the denim industry, […]

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Levi’s® x UNDERCOVER – A New Collaboration

Levi's

Levi’s® and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® design to celebrate the 35th anniversary of Jun Takahashi’s epochal brand. The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and […]

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