American Eagle @Amazon – How Cool Is That?!

American Eagle is featuring a new collection via the Amazon e-commerce site and a hit Prime Video series. The specialty apparel retailer, a banner of American Eagle Outfitters Inc., is kicking off its back-to-school season a new campaign featuring the stars of the Prime Video series “The Summer I Turned Pretty,” Christopher Briney, Gavin Casalegno, and […]

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Wander By Cone Denim x AMK Atelier x Tonello

Cone Denim’s latest collaboration is based on the concept of being outdoors, healthy, without stress, and, definitely, thinking and living sustainable. They teamed with Maria Gunnarsson, founder of Amsterdam-based AMK Atelier, to develop the gorpcore range. Garments made with Cone Community Mental Health Awareness cotton selvedge, identifiable by its neon green ID, highlight the mental health […]

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Born x Raised x Levi’s Collaboration

Today, June 9th, Levi’s is releasing – Born x Raised x Levi’s® –  its latest collaboration with LA-based brand, Born x Raised. Born x Raised is more than simply a clothing brand. It’s a way for founder Spanto to preserve both his heritage and the history of the city he was born and raised in. […]

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Perry Ellis x Recover – Sustainable Capsule Collection

Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection consist of ten low-impact men’s jeans as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. The jeans are available in in washes ranging from dark blue […]

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Triarchy x Renoon – All About Transparency

Because at this time and age there is nothing more important than building up consciousness about the importance of keeping our planet clean. If we don’t have a planet where we can live and breathe on, what else is there? Absolutely nothing. This is why we @denimology always love to feature anything new that comes […]

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And Here Goes Adriano Again! A New👖Collab Coming Soon!

Finally, after a long period of absence because of COVID and after effects, denim icon, Adriano Goldschmied, is back and it’s good! Not to mention, sustainable and environmentally conscious, as we have come to expect from denim guru Adriano:-) Italian retail chain, OVS, has entered a long-term partnership with denim veteran, Adriano Goldschmied. The partnership […]

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H&M x Mugler – A Real Throwback To The 80’s

H&M nailed it again! The long awaited collection designed by Mugler’s creative director, Casey Cadwallader, includes both womenswear, menswear and accessories and launched in select stores and online today. The collection is true Mugler, each piece is defined by the irrepressible Mugler energy: playful, youthful, body-positive and complimenting each individual’s identity. The womenswear styles include signature […]

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Levi’s®x JJJJound Collab S/S 2023

Levi’s® & JJJJound have announced the launch of their first collaboration, set for Spring/Summer 2023. The new collection features a mix of denim-inspired tops, bottoms, and accessories that reflects both brand’s shared commitment to quality, durability and minimalist design. Launched in 2006, JJJJound started as a digital mood board to reexamine the recurring patterns in […]

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Calvin Klein x BTS’ Jungkook Ad Campaign

Calvin Klein’s latest ad campaign for spring/summer 2023 features Korean singer Jungkook – or Jung Kook (both ways are ok!). Jungkook was named the brand’s newest global ambassador. The campaign for Calvin Klein’s Spring 2023 collection was shot by Park Jong-ha, showing the K-pop idol in several different denim outfits from the brand. In the […]

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Triarchy x AGI Denim – 100% Recyclable

AGI Denim, a leading denim manufacturer, announces collaborating with a sustainable fashion brand Triarchy to create a fully recyclable denim collection. The 5-piece capsule “Cellsius: Designing with The Earth in Mind” comprises a jean, a jacket, a tunic dress, a pair of shorts, and a vest. Cellsius is sold exclusively at Neiman Marcus stores and […]

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