CRAFTED FOR THE LEGENDS OF TOMORROW
Hard-wired and vintage-inspired. The Lee x Daydreamer collection remasters archival prints with traces of ‘90s nostalgia and workwear inspiration for looks that are ready to be loved and worn on repeat. This limited-edition release reimagines heritage styles with a dose of Californian sunshine.
One of the most well known icon denim brands, Lee® announced its first women’s apparel collaboration with Daydreamer®, the LA-based female founded brand known for their vintage inspired, iconic band t-shirts and tops.
The two brands, deeply rooted in American culture, have joined forces to create a limited-edition capsule that acknowledges the rich history of music and fashion. The Lee® x Daydreamer® collection merges Lee®’s timeless denim heritage with Daydreamer®’s passion for authentic storytelling, resulting in re-imagined styles that give a nod to the past while empowering women today.
“This collaboration is the first exclusively female for Lee® and working with Daydreamer® was exciting for the team” said Betty Madden, vice-president of global design, Lee®. “Generations of women have worn Lee®, from rock stars to moms, cowgirls to college students. Blending our original icons with Daydreamer®’s aesthetic creates a very cool fit that will inspire a whole new generation of fans.”
The collection focuses on women’s t-shirts, crews, sweatshirts, denim jackets and jeans, highlighting three distinctive stories: the nostalgia of the ‘90s, the spirit of the West, and the craftsmanship of workwear.
Top styles include the following:
- Oversized Rider Trucker Jacket – The Lee®, the Jacket has long been an institution of style, worn by rockstars from the rain-soaked fields of Woodstock to the grunge scene. With a borrowed-from-the-boys fit, this jacket is all about the details.
- ‘90s Boyfriend Crew Sweatshirt – Made to feel like a real piece of concert memorabilia with an exclusive Daydreamer® poster style design, in an oversized boyfriend fit.
- Western Tour Tee – Created exclusively for this collection, this tee features a Daydreamer® rendition of a vintage Lee® illustration refreshed for her. Comfortable without being oversized, it feels straight from the archives.
- Western Carol Cropped Boot – This high rise and slimmer fit has just enough flare to show off all your favorite boots.
- Workwear Jean – Pulling from Lee®’s workwear heritage, this midrise straight jean has a looser fit with authentic details including triple-stitched seams, roomy pockets and a hammer loop.
- Workwear Girlfriend Tee – Daydreamer® reimagined the original Lee® workwear logo into a co-branded graphic layered with doodles in puff ink. The vintage inspired fit has a true lived-in look and feel.
- Chore Jacket – For over a century, the Lee® Chore Jacket has been beloved for its excellent craftsmanship and durable feel. This iteration brings a cool utility vibe to a classic look.
We are beyond excited to be offering our first co-branded product collaboration,” said Laura Glover, founder of Daydreamer®. “Daydreamer® historically partners with icons. To have now co-designed a product assortment with an iconic American heritage brand such as Lee® is an incredibly proud moment for me and the brand.”The products range in price from $75 to $138. Tops and jackets are sized XS to XL and jeans are available in sizes 24-35. The Lee® x Daydreamer® collection is available on both brands’ owned websites, Lee® owned stores as well as select boutiques and retailers such as Fred Segal and Revolve. For more information, visit Lee.com/daydreamer.
