Mavi – F/W 2023 My Showroom Visit

Mavi invited Denimology for the fall/winter 2023 preview in their showroom in NYC. Once again they showed their increasing environmental consciousness including super interesting new ways to keep our earth clean.

Below you can find a summary of their proposals for the fall/winter 2023 collections:

Mavi’s pursuit for a better and greener future continues as part of its All Blue strategy.
In partnership with TENCEL™, Mavi has introduced TENCEL™ with REFIBRA™ technology to its sustainable Recycled Blue collection.

TENCEL™ x REFIBRA™ technology gives a second life to pre- and postconsumer cotton textiles – which would otherwise be sent to landfills or incinerated – by upcycling them. These scraps are mashed into cotton pulp and then mixed with wood pulp, a renewable raw material sourced from sustainably managed forests. See image below.

Another interesting capsule was all about natural dye:

Mavi’s new Natural Dye Collection uses an innovative sustainable approach where they pair natural dyeing methods with the latest
sustainable technologies. The collection’s earthy color tones are achieved through a mixture of different types of clay colorants and ratios.

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