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Airbag Jeans – Yes, They’re Actually a Thing!
After four years in the making, Airbag Inside Sweden AB, a Swedish fashion-tech company, has unveiled Mo’cycle Airbag Jeans, the “safest motorcycle jeans in the world” in partnership with Helite, a motorcycle airbag technology provider. With the Mo’cycle Airbag Jeans, areas on the lower body—including hips, tailbone, knees and thighs—are covered by an airbag that reduces the risk of […]
Acne Studios Spring 2024 Men’s Lookbook
Patchworks and camos – those were the first impressions we got when previewing Acne Studios spring 2024 men’s looks. And also worth mentioning is the fact that when Acne first launched, they used to be all about “clean” and stark denim, rather more inclined to classic cuts and styles. Definitely not so anymore. Actually, this […]
Wrangler – Commitment To Sustainability
Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]
Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
Marine Serre Spring 2024 Denim And Metallic
Marine Serre’s new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre’s spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good. You can see the denims from this collection in […]
Levi’s x Denim Tears – Homage to Black Biker Community
After the Second World War, biker culture in America exploded. One of the first Black motorcycle clubs formed in America, the East Bay Dragons, was established in 1959 in Oakland, California, right near the home of Levi’s® brand. In Black biker culture, there is an outsider sense, a danger, a pride, a respect, a commitment to […]
Mavi – F/W 2023 Campaign And Lookbook
Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke). For FW23, Mavi continues to move […]
Madewell – The Fall 2023 Denim Drop
Madewell believes in the timeless appeal of denim, highlighting the unmatched quality and expert fits that Madewell jeans are known for. Each pair is crafted with meticulous attention to detail and reinforced stitching for durability and developed with a care-intensive wash process to achieve an authentic vintage look but deliver comfortability that makes them easy […]
Introducing Levi’s(R) Plant-Based 501s(R)
Levi’s® is excited to launch its latest innovation within the 501® family — the Plant-Based 501® jean, made with at least 97% plant-based materials. In conjunction with the 150th anniversary of the iconic Levi’s® 501® jean, Levi’s® unveils a suite of products – a Plant-Based 501® Jean, a hemp-cotton blend selvedge 501® Jean, and a […]
Perry Ellis x Recover – Sustainable Capsule Collection
Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection consist of ten low-impact men’s jeans as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. The jeans are available in in washes ranging from dark blue […]