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AG Jeans – What’s Old Is New Collection S/S 2024

What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]

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Ripped Jeans – Now, Always, And Forever!

HIM/HE EDITION As promised in our women’s feature about ripped jeans, here’s for you, guys! Ripped Jeans always add a certain edge to any outfit, and we mean ANY outfit. One of the coolest looks, for instance, is pairing destructed jeans with a button down dress shirt and a tuxedo jacket. And you can bring […]

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Upcycled by Miu Miu x Levi’s

Upcycled by Miu Miu is a special collection of vintage clothing reworked and transformed by Miu Miu, carefully sourced from vintage stores and markets worldwide. The project was launched in December 2020 with a selection of 80 vintage dresses, reinterpreted using Miu Miu’s aesthetic codes. January 2024 sees the launch of the limited edition Miu Miu […]

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RE/DONE | Levi’s Moto Jeans

Top trending and sustainable – the best fashion combination, right! RE/DONE launched in 2014 with the concept of reconstructing vintage Levi’s into modern fits, marking this one of the pioneer collaborations of its kind. Since then they’ve upcycled over 200,000 pairs of discarded jeans and connected the new generation with the rich history and timelessness […]

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Pepe Jeans – Fall/Winter 2023 Ad Campaign

Pepe Jeans London is celebrating its 50th anniversary in (denim) style with their fall/winter 2023 ad campaign titled “I Love London”, featuring British model Lila Moss. The daughter of fashion icon, Kate Moss, explores the city clad in the new season’s eye-catching denim looks. The campaign was shot by photographer Alasdair McLellan, capturing Moss as she embarks […]

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AG – The Jeans Of Tomorrow

The future of denim sustainability is more than recycling – it’s reincarnation. this week its third “Jeans of Tomorrow” collection, a line that explores the creative potential of post-consumer fibers.   Two fabrics are at the core of the collection. Unify, a soft taupe twill, is made with recycled cotton and features colorful slubs from post-consumer textiles. […]

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