Pepe Jeans London is celebrating its 50th anniversary in (denim) style with their fall/winter 2023 ad campaign titled “I Love London”, featuring British model Lila Moss.
The daughter of fashion icon, Kate Moss, explores the city clad in the new season’s eye-catching denim looks.
The campaign was shot by photographer Alasdair McLellan, capturing Moss as she embarks on a journey through the streets of London’s W11, including the Notting Hill and Ladbroke Grove neighborhoods in West London.
Each location complements the London boho looks from the AW23 collection, creating an enchanting narrative that captures the true essence of Pepe Jeans birthplace.
Moss showcases styles including denim pieces made from 100% recycled fibers, a houndstooth wool coat with military details, a wide-leg chino in soft corduroy, baggy palazzo pants in a soft twill fabric, and a double-breasted houndstooth wool-blend blazer perfect for pairing with any style of jeans.
You can shop for Pepe Jeans at YOOX.