Your Daily Denim Destination
The new chapter of DIESEL❤️VES program is DIESEL❤️VES TIMBERLAND®. The project was launched in December 2023, with the first collaboration, DIESEL❤️VES LEE, debuting in March 2024. This initiative takes a purposeful approach to the cult of brand partnerships, applying collective creativity to address the perennial problem of overproduction. Diesel, a giant of the denim industry, […]
Lee, the iconic American brand known for timeless style and innovative fit solutions, launched their newest fabric innovation. The Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim […]
PDF – the Italian interpretation of streetwear hit the runway this past week in Milan. And if you are an “anti-fit” kind of guy, then this is definitely a brand for you! PDF, established in 2023, is the brainchild of stylist, Domenico Formichetti. Titled “United Jam,” PDF’s Fall 2025 collection referenced ‘90s and 2000s hip-hop. […]
Levi’s® and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® design to celebrate the 35th anniversary of Jun Takahashi’s epochal brand. The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and […]
The most worn combination on this planet: jeans x sneakers! We all agree on that, right 😉 So here’s a perfect new combo which just launched this week: Salomon and New York City-based designer Sandy Liang are back with a new sneaker project. For their third collaboration, Liang has injected her distinctive feminine aesthetic onto the […]
Bella Hadid returns as the face of Miss Sixty. The denim brand’s latest campaign was created in collaboration with creative director, Terry Xu, art director, Frederic Saint Parck, and photographer, Carlijn Jacobs. Hadid captivates in Miss Sixty’s Spring-Summer 2025 campaign, bringing Y2K nostalgia to life against the backdrop of a retro supermarket. Captured by photographer Carlijn Jacobs, […]
Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop […]
Not only does Moschino’s Pre-Fall 2025 collection include some cool denim – he also made his lookbook super fun to check out! Have a look at below video:-) Photographed by Chris Rhodes at a villa outside Milan in Italy, the collection captures the essence of British aristocracy while incorporating Moschino’s unmistakable whimsy meets elegant core […]
The R13 Spring 2025 collection, designed by Chris Leba, continues the brand’s tradition of blending edgy rebellion with unexpected femininity. So if you love wearing your oversized, ripped, and destructed denims without totally loosing the feminine touch – then here you go! Known for his ability to push boundaries while maintaining the brand’s punk-inspired DNA, […]
First thing that comes to my mind when hearing the word sweatpants jeans – the pandemic. Stay in. Don’t go anywhere. Etc. You’ve all been there done that. So when I was face to face once again with this term “sweatpants jeans” I definitely felt a déjà vu, and not exactly in a good way. […]