Pepe Jeans – “Take Me Somewhere” Ad Campaign

Pepe Jeans London presents ‘TAKE ME SOMEWHERE’ – a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in style.

Reflecting Pepe Jeans London’s denim-lifestyle ethos, this collection integrates with denim for effortless style. Bursting with summery patterns such as florals and stripes, in soothing shades of beige, blue, pink, and green, the collection is complemented by vacation backdrops.

Brimming with relaxed vibes, the images are a nod to the joy of exploration with friends. The campaign showcases a dynamic cast featuring Maartje Verhoef, Marta Aguilar, Liam Kelly, and Mukasa Kakonge, whose vibrant energy matches the brand’s youthful aesthetic.

And there’s lots of denim, of course! Through the lens of this diverse group, Pepe Jeans presents a versatile range of denim-focused styles. Julia Sarr-Jamois, the shoot’s stylist, highlights key pieces like a structured denim dress and high-waisted jeans, a definite denim staple.

You can shop for Pepe Jeans at Yoox.

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