The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was’s bohemian style.
The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion.
The first drop will include eight denim styles, including a jacket, shirts, a maxi skirt and three denim styles. It will additionally include re-releases of some of Johnny Was’ shirts from the 1990s, newly designed ready-to-wear items, as well as suede and silk outerwear.
The inaugural drop of the collection will be available for pre-order as of this week. And then, as of next week, you can shop for the collection here and in their retail stores. Prices will range from $178 to $348.
Sasson was founded in 1976 by Paul Guez. The brand became known for its ad campaigns in the 1980s with their ]OO LA LA!’ slogan.
“Bringing together two compelling brands with a shared 70’s-inspired heritage felt like a beautiful alignment. A merging of Sasson’s cool French girl spirit with Johnny Was bohemian elegance,” says Guez. “It’s a nod to our past and a step towards great things to come.”
The collection builds on Johnny Was’ launch of denim in spring 2024. Founded in 1987, Johnny Was’ products include active- and resort wear, kimonos, and home decor.
