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Wrangler – Commitment To Sustainability
Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]
Tommy Hilfiger x Kendall & Friends Spring 2024
For his spring 2024 ad campaign, Tommy Hilfiger welcomes Kendall Jenner to the Tommy family. Kendall joined the family which includes Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics. “Tommy makes great classics, reimagined for today,” says Kendall. “Each […]
Introducing @Denimology: Abrand Jeans
We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]
Levi’s S/S 2024 Made In Japan Capsule
Levi’s latest launch is like a bespoke denim dream for denim lovers, the Made in Japan collection. Featuring amazing color patches, artful embroidery techniques, and fresh finishes, this collection offers a modern take on beautiful Japanese fabrics that have become some of the most coveted fabrics in the world. After denim manufacturing made its way […]
NOK NOK Fall/Winter 2024 Lookbook
NEVER ENDING SIN Nok Nok released its fall/winter 2024 collection, named “never Ending Sin”, inspired by the dark and turbulent times we are going through,… the energy crisis, war in Gaza and war in Ukraine is setting the tone for a kind of grey and uneasy mood. Blending tones of greys & blacks with touches […]
Lee x Basquiat Collaboration
This past February 6th, 2024, Lee® launched their super cool newest collaboration featuring the work of artist Jean-Michel Basquiat. Available globally, the Lee x Basquiat capsule blends legendary denim and groundbreaking art in unique styles for men and women. Bursting onto the New York City art scene in the ‘80s, Basquiat’s use of bright colors and striking graphics […]
Guess x Georgina Rodriguez S/S 2024 Ad Campaign
GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership. The SS24 campaign, directed by GUESS’ CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes […]
Acne Studios Spring 2024 Men’s Lookbook
Patchworks and camos – those were the first impressions we got when previewing Acne Studios spring 2024 men’s looks. And also worth mentioning is the fact that when Acne first launched, they used to be all about “clean” and stark denim, rather more inclined to classic cuts and styles. Definitely not so anymore. Actually, this […]
RE/DONE | Levi’s Moto Jeans
Top trending and sustainable – the best fashion combination, right! RE/DONE launched in 2014 with the concept of reconstructing vintage Levi’s into modern fits, marking this one of the pioneer collaborations of its kind. Since then they’ve upcycled over 200,000 pairs of discarded jeans and connected the new generation with the rich history and timelessness […]
Levi’s® x New Balance Collaboration
Levi’s® and New Balance Nod to Mountain Biking Culture in Latest Footwear Collaboration San Francisco, December 1, 2023 – Back in the early 1970s, young men and women started riding their “klunker” paperboy bikes up and down the fire protection roads in the mountains of Marin County, California. It was here, mountain biking was born. With the […]