Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia.

Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality denim that will last the distance. Premium fabrics in the most flattering fits & authentic washes.

Abrand, which is part of the Threebyone family of brands (comprised of Neuw Denim, Rolla’s Jeans and Abrand Jeans), is known for channeling ’90s energy with a modern appeal for collections of premium quality denim fits at an affordable price point. 

For their spring 2024 campaign, titled “Abrand Baggy 2024”, Abrand features the creative powerhouse, Amalie Gassmann. This collaboration highlights the shift in the fashion landscape as comfort is the most sought-after denim trend, resulting in the demand for bigger and baggier silhouettes with no sacrifice of style.

Amalie Gassmann, known for her distinctive style and influential presence in fashion, brings her creative direction to Abrand’s newest campaign by art directing, producing, styling, and starring in it. This collaboration celebrates the return of baggy jeans as a timeless fashion statement, blending elevated comfort and effortless style.

Gassmann shares “I’ve always gravitated towards baggier silhouettes and so when I was approached to be the face and creative force behind ABrand’s Baggy collection launch, it was a perfect fit! I wanted to create a campaign with luxury codes in order to showcase such important staples.”

With her keen eye for fashion and a passion for self-expression, Amalie embodies the Abrand DNA of “made cool by those who wear it” (campaign images in the gallery below)

The spring collection features a range of styles, from classic blue stone-washes to tinted fashion sets catering to everyone on the lookout for their next favorite piece of denim.

Gassmann shares “I love the versatility in the washes from classic blue to tints to great styling pieces like the jackets, tops, and skirts – here’s truly something for everyone! I feel my most confident when I have a great staple to build an outfit and the baggy fit is such a timeless piece.”

You can shop for Abrand Jeans on their website, at Revolve, and at Urban Outfitters.

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