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Lucky Brand x Coca-Cola Capsule Collection
The Lucky Brand × Coca‑Cola collection is a nostalgia-heavy Americana capsule built around vintage road-trip culture like Route 66 and retro Coca-Cola graphics. “In a modern tribute to Americana style, this collection lives at the intersection of heritage and culture, where genuine confidence looks better than manufactured perfection,” Lucky Brand stated. The denim pieces (the best part!) […]
PURPLE BRAND Spring/Summer 2026 Campaign
The Spring/Summer 2026 PURPLE BRAND campaign, named “The Neighbor”, is all about elevated denim, very relaxed tailoring, and statement essentials built for the season ahead. The brand explored the collection through the latest campaign imagery featuring the pieces shaping Spring/Summer 2026. Shot by photographer Kaito, the campaign builds towards a multigenerational family portrait, reflecting PURPLE’s […]
Diesel Announces New Brand Ambassadors
Diesel just announced that they have some hot new brand ambassadors! HANA (CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, MAHINA), a seven-member girl group from Japan, has been appointed as Diesel Japan’s Brand Ambassadors. This is a first for the brand: an entire group takes on the ambassadorial role, highlighting Diesel’s commitment to collective energy and […]
Hyunjin – GUESS Global Brand Ambassador
K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]
Lucky Brand x Addison Rae Y2K Campaign
Lucky Brand teamed up with Addison Rae once again. This time for a Y2K-inspired campaign, blending early-2000s nostalgia with festival-ready denim styling. Think extra-low-rise! Rae surprised her followers with pictures of a bold new campaign for Lucky Brand, rocking ultra mini shorts that highlighted her confident pose. Blending playful charm with effortless model energy, Rae brought […]
Lucky Brand x Cole Hauser – Go West!
Denim and lifestyle brand, Lucky Brand, is going top trendy. They just unveiled their western-inspired capsule collection with Yellowstone actor, Cole Hauser. This partnership reflects a western-inspired aesthetic, blending classic Americana with practical, everyday menswear. The 20-piece collection includes denim jackets, flannel shirts, graphic tees, and sherpa-lined pieces, emphasizing Hauser’s personal style and connection to […]
The Six Best Denim Brands For Petite Women
So ok, we know that fashion these days makes it easy for us to choose or our inseam length. Any inseam length will be okay because we’re just going to snip them off anyway. Right? No, absolutely not right. Because it’s not only about inseams, but about the whole fit of the jeans. The waist, […]
Diesel + Hoshi – New Brand Ambassador
Diesel has some great news to share with us. It is confirmed, Hoshi is their newest brand ambassador.
Lucky Brand x Grateful Dead – Classic Rock
Lucky Brand and classic rock band, Grateful Dead, teamed up. And the result is a feast for all denim and classic rock music lovers!
Introducing @Denimology: Abrand Jeans
We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]