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Levi’s Pride 2023 Collection – Available Now

As a strong supporter of the LGBTQIA+ community over the decades, Levi’s is excited to celebrate Pride 2023 with a new collection that honors the strength, history, and creativity of the LGBTQIA+ community.  This year’s collection highlights self-expression as a spectrum, non-binary, and fluid. It features a lavender-hued color palette that salutes LGBTQIA+ activist groups […]

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Levi’s Celebrates 150 Years of 501 Jeans

(and so do we!) Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe them all. Read more here. The greatest story ever […]

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What About Colored Jeans This Spring 2026?

Yes, colored jeans are genuinely back for Spring 2026. But not in the “mint skinny jeans from 2012” way. Fashion seems to have collectively agreed to bring them back with better taste. What’s back is “grown-up” colored denim: muted, sophisticated, and styled almost like tailored trousers. Fashionistas are calling out non-blue denim as one of […]

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Goodbye, Adriano Goldschmied – RIP

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It is with great sadness that I have to write today’s feature about Adriano Goldschmied leaving us. Yes – Adriano Goldschmied, widely known as the “Godfather of Denim”, passed away yesterday, April 5, 2026, in Italy after a long illness. Today, the world of fashion, and especially the world of denim, says goodbye to a […]

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Three Must-Do Denim Trends This Spring

With spring season being in full swing now, it’s time to think once again about our denim wardrobe refresh. So it’s always helpful to have some guidelines about what will be trending and where to buy. And that’s where your Denimology team comes in! There are three key denim trends defining Spring 2026 – pulled […]

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Which Denim Trends Will Be Hot In 2026

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After Christmas sales are happening right now. You are being swamped with so many options you don’t even know where to start looking. And if you’re thinking about buying new jeans – well, this is where your Denimology team comes in once again with some useful 👖suggestions. Below you can find an overview of denim […]

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Ecru Denim – Right Now And All Year Long!

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Ecru (natural, unbleached off-white denim) isn’t seasonal. Actually, it’s one of the most versatile pieces you can own. Ecru denim isn’t “seasonal white”, it’s a 365-day neutral. Styled with the right textures and colors, it works in winter layers, summer heat, and every month in between. Here’s why you can wear it right now and […]

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Top Trend F/W 2025 – Western Jeans

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The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And – definitely – denim is central! So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans […]

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