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MOTHER x Amoeba Music Collaboration
MOTHER has teamed up with Amoeba Music for a limited-edition, music-inspired capsule called Off The Record. Launched this month, the collaboration is part of MOTHER’s Holiday 2026 collection, drawing on vintage record-store culture, band merchandise, and the thrill of discovering something unexpected while flipping through old records. Building on past music partnerships including Alison Mosshart […]
MOTHER x Marta Stewart Ad Campaign
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
Mother Denim Launches Bowie Capsule
Mother Denim announced the launch of its Swing ’23 capsule collection paying homage to David Bowie’s otherworldly Ziggy Stardust era. It’s been more than 50 years since British singer/songwriter David Bowie introduced his over-the-top, flamboyant Ziggy Stardust alter ego to the world in an album released during music’s glam rock era. Bowie passed away seven […]
Trending Fall 2026: Twisted Wide-Leg Jeans
Twisted wide-leg jeans are a compelling denim direction for Fall 2026. Because they combine two top trends: oversized leg volume and visible, architectural construction. Instead of a conventional side seam falling straight down the leg, the seam twists or curves around it, creating movement and an off-kilter silhouette. The signature details are: Twisted side seams […]
The “White Jeans After Labor Day” Question
Since I started writing for Denimology, I faced the same question every year: Is it okay to wear white jeans after Labor Day? And my answer has always been: It’s absolutely okay to wear whatever makes you feel good. And in the past few decades, designers and fashionistas have declared whites after Labor Day are […]
Tending This Fall: “Soft” Colored Jeans
Yes. Colored jeans are one of the emerging denim trends for Fall 2026, although the trend is more subdued and sophisticated than previous waves of colored denim. The emphasis is on deep, autumnal shades rather than bright “loud” colors. Key colors are burgundy/oxblood, chocolate brown, olive, and ecru. And let us be clear here, colored […]
Trending This Summer – Floral Denim
So, is floral denim really a thing this summer? Yes – but it’s a niche trend rather than a top-tier one. Floral denim isn’t a dominant trend, but it aligns with the romantic, bohemian, and handcrafted mood shaping Summer 2026. Think less “flower-power printed jeans” and more embroidered wildflowers, painted botanicals, and artisanal embellishment. Floral […]
Old Navy x Paris Hilton Ad Campaign
Paris Hilton is the face of Old Navy’s “It’s Old Navy” Summer campaign. She stars in this campaign, including her iconic song “Stars Are Blind” as well as her famous catchphrases. Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch. “Paris Hilton is the perfect summer muse […]
Shorts Season Coming Up – Yes, Please!
And – of course – we’re talking about DENIM shorts here:-) Oh, and denim shorts aren’t just “coming” = they’re already redefining themselves for Summer 2026, and honestly, they’re very different from the old cutoffs. Denim shorts summer 2026, what’s actually happening: Mid-Length Shorts Are the New Standard Bermuda Denim Is Still Strong Clean Versus […]
Skinny Jeans – Yes, But Not The “Old Way”
Are you part of the denim gang who misses the good old skinny jeans days? Well, you’re not alone! Over the past few months we have received a lot of inquires about what’s happening with the skinny jeans trend. Fashion editors and stylists are definitely saying skinny jeans are “back” or at least trending again. […]