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Mother Denim Launches Bowie Capsule
Mother Denim announced the launch of its Swing ’23 capsule collection paying homage to David Bowie’s otherworldly Ziggy Stardust era. It’s been more than 50 years since British singer/songwriter David Bowie introduced his over-the-top, flamboyant Ziggy Stardust alter ego to the world in an album released during music’s glam rock era. Bowie passed away seven […]
Kaia Gerber x RE/DONE – New Creative Partner Role
Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]
Black Jeans – Our Always Trending Go-To
Timeless, versatile, and effortlessly cool. Black jeans work day to night, casual to polished. And – as opposed to blue jeans – black jeans can be worn for many occasions when you need to be a bit more formally dressed. Like going for a job interview, or meeting your future mother-in -law! Dress them up […]
Top Trend F/W 2025 – Western Jeans
The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And – definitely – denim is central! So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans […]
The Super Slim Is The “New” (2026) Skinny!
So that’s good news for all of you out there who have been dearly (and sadly) missing the skinny jeans. There is a new skinny version out there, the 2026 version. And it’s a s skinny as it can get except for the tight tapering at the ankles. We checked out and featured many lookbooks […]
GapStudio x Gwyneth x Apple Ad Campaign
Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign. Fall/Winter 2025 – One collection, two generations, Brought together by classics made to wear and share. The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included […]
American Eagle x Sydney Sweeney Ad Campaign
We are truly impressed with American Eagle’s latest ad campaign featuring “Euphoria” actress, Sidney Sweeney. This is their most expensive ad campaign ever, It includes a 20-story 3D billboard in Times Square and an Exosphere Sphere activation in Las Vegas. Also there’s a Snapchat AR try-on lens, sponsored Snap stories, and BeReal & Instagram broadcast […]
It’s Time Again – Get Ready For Denim Shorts!
One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts – bring it on! And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed…. Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim […]
PacSun – The Casey Low-Rise Baggy Jeans
The fashion world is currently obsessing with baggy and low-rise jeans, and so are we! Well, here’s some great news. I was invited to the PacSun store to have a look at the brand’s newest denim drops. Located in New York’s fashionable Soho district, the store was packed with women checking out the jeans. And […]
A “Skinny” Confession? Here Goes…Find Out!
So ok. It’s confession time from yours truly. And summing it up in one sentence – there will always be skinny jeans in my life. By now it’s no big secret that I have always been about baggy and uber oversized jeans. And I definitely still am. The more over the better, actually. And by always […]