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Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
More Spring/Summer 2024 Denim Looks
Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]
Marques’ Almeida Fall 2024 Preview
Before we start talking about Marques’ Almeidas fall 2024 collection itself – we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in […]
Marine Serre Spring 2024 Denim And Metallic
Marine Serre’s new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre’s spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good. You can see the denims from this collection in […]
Denim Skirts For Men – Definitely On Our Radar!
As promised in our lookbook feature about Junya Watanabe’s fall.winter 2024 collection yesterday, we’re now diving into this skirts-for-men yes/no/maybe trend. Let’s face it, we’ve been building up to this moment for years. Remember Marc Jacobs back in 2008/2009, whoa that was like what? So long ago already? And then again a couple of years […]
Guess x Georgina Rodriguez S/S 2024 Ad Campaign
GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership. The SS24 campaign, directed by GUESS’ CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes […]
FRAME x Gisele Bündchen – Spring 2024 Ad Campaign
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]
Fall/Winter 2023 Denim Trend – Clean Vintage Washes
If you want to know about the right now top trending denim style – it’s all about baggy and oversized, as we have already mentioned in our previews. And today’s feature is about the top trending washes we are going to see everywhere the next few months. And before you ask, yes, the skinny jeans […]
Tommy Hilfiger x Greg Lauren Fall 2023 Collab
For this fall/winter 2023, Greg Lauren (he’s the nephew of Ralph Lauren) partnered with Tommy Hilfiger on a special capsule reimagining a blend of new and existing Hilfiger clothes. The 19-item collection includes slim fit chinos taken apart and patched together to create wide leg cargo pants. It also includes trucker jackets made from multiple pairs of […]
Preview Spring 2024 – Celine Denim Looks
Celine’s Hedi Slimane presented their Spring/Summer 2024 collection at France’s Bibliothèque Nationale Richelieu in a runway film. Named “Tomboy”, the collection also includes denim and leather looks, definitely the most present items in our closets. While the Spring/Summer 2024 show took place at France’s Bibliothèque Nationale Richelieu, the collection was anything but scholarly. There were certainly preppy-coded […]