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American Eagle x Aerie – A Match Made in Denim
“American Eagle: A Match Made in Denim” is a campaign that highlights American Eagle’s expertise in creating perfect denim pieces. This unique collaboration, actually their first of this kind, is a soft and stretchy athleisure collection that looks like denim. The limited-edition capsule is inspired by AE’s best-selling jeans and uses the same innovations that […]
Junya Watanabe S/S 2025 – Denim And Patchwork
Has Junya Watanabe exhausted denim and patchworks, two key codes of his brand? Hardly.
Dsquared2 – Spring 2025 “Shredded” Lookbook
Shredded, very artfully shredded, though – is what Dsquared2 spring 2025 fashion is going to be about. Once the plush red velvet curtains opened, red-lit glass cages descended from the ceiling, with (scantily clad) male dancers engaging in a rather hot performance – at least by fashion show standards. The Catens were probably by the […]
Linen Denim – What Exactly Is This About?
Linen denim – did you also stop and think about what exactly this expression implies? I mean, yes, we know linen clothing. And we definitely know about denim fabrics. We’ve heard about cashmere denim – a super soft and very comfortable fabric, and raw denim, selvedge denim… But linen denim is relatively new. Well, it’s […]
Weđź’™Balenciaga – First Time Show in China – Resort 2025
Balenciaga presented its Resort 2025 collection in Shanghai. Presenting a fashion show in China is a first time for the brand’s creative
Denim Overalls – We Have Actually Missed You!
All through winter our thoughts have been upmost about keeping warm. More than being stylish and fashionably dressed
Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
More Spring/Summer 2024 Denim Looks
Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]
Marques’ Almeida Fall 2024 Preview
Before we start talking about Marques’ Almeidas fall 2024 collection itself – we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in […]
Marine Serre Spring 2024 Denim And Metallic
Marine Serre’s new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre’s spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good. You can see the denims from this collection in […]