SPOKE is a London based brand created with a focus on custom-fit denim for men and women. It’s designed around the idea of combining style, comfort, and accessible quality at a value price point.
“SPOKE started with a simple idea: Style is nothing without fit. A tight crotch, a saggy seat or a crumpled hem will torpedo any look. And a flawless fit demands more size options, so you can fine-tune. So at SPOKE, we custom finish, in a wild range of sizes, for a fit that’s virtually bespoke. Our promise is simple: Ridiculously Well Fit, or your money back!”
SPOKE offers over 400 size combinations, including three thigh volume options (narrow to wide) and leg lengths from 28″ to 36″ in 1″ increments. This means that here is a precise fit for tall as well as short builds. You can use SPOKE’s online fit finder to choose your waist, thigh build, and leg length.
Also worth mentioning is their traceable origin (Japanese selvedge mills, Italian fabric, UK design).
SPOKE blends thoughtful fit options, dependable washes, and accessible pricing into a refined package. It’s especially well-suited for those who care about fit precision and understated quality but don’t want to “overcomplicate” their denim.
