This spring and summer is going to be all about cuffs. When, for the past seasons, it used to be cut-off and frayed hems, it’s bye-bye scissors as of right now! Remember years ago when boyfriend jeans were the biggest rave and how we used to cuff them – welcome to this decade’s “new cuffing”, […]
Cotte D’Armes 2024 Capsule Denim Collection
Cotte D’Armes does not believe in seasonal denim collections, but rather focuses on the release of special denims all during the year. Neither based on a specific season nor on any gender, Clarence Ruth, creative director of the brand, tells us: “Exclusive limited edition drops of Cotte D’Armes 2024 unisex denim collection, titled ‘Not A […]
Forever 21 x Ford Limited Collection Spring 2024
Forever 21 and Ford have partnered to launch a limited-edition fashion collection that celebrates American heritage with the latest trend-focused nostalgic styles at an incredible value. The Forever 21 x Ford collection reintroduces today’s generation to a bygone era of quintessential Americana that saw car culture at the forefront. This co-branded collection was inspired by Ford’s rich history and influence on the […]
RIP? Nope! Long Live The Skinny Jeans
Come on guys! Let’s face it. When it comes to “real reality” admit it – you’re still reaching for your beloved skinnies. Even yours truly who’s been an anti-skinny activist for ages – I plead guilty. There’s just nothing that beats the classic uniform of jeans/shirt/blazer. Wearable for any occasion. In any situation. For any […]
Calvin Klein x Camila Morrone Spring 2024 Ad Campaign
Actress Camila Morrone stars in the latest Spring 2024 campaign for Calvin Klein Jeans. Shot by photographer Josh Olins, the campaign showcases Camila in new sun and optical styles throughout New York City, the hometown of the Calvin Klein brand. The images show Camila dressed in elegant new styles inspired by Calvin Klein Jeans’ signature […]
Alexander Wang x Ice Spike Spring 2024 Campaign
Fresh off finishing her debut album, Ice Spice is showing off her fashion chops as the face of Alexander Wang’s spring ’24 collection. Titled ‘Nocturna’, the new collection infuses both the designer and rapper’s New York roots, taking inspiration specifically from New York City’s edgy culture and their own personal styles. Alexander Wang saw this as an opportunity to […]
RE/DONE & Pamela Anderson Collaboration
Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]
Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
HUGO BLUE – Spring 2024 Ad Campaign
Dive into the Blue! Sounds like the best invitation for us denim lovers! And his time who’s calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign. HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles. Talents from across the creative […]
Denim Expert – Biological Effluent Treatment Plant (ETP)
Towards Zero Impact: Denim Expert’s Commitment to 100% Water Recycling and Zero Discharge of Hazardous Chemicals Denim Expert Ltd. remains steadfast in its commitment to sustainability and eco-conscious practices, setting an exemplary standard in the garment manufacturing industry. With an ambitious goal to achieve 100% water recycling and zero discharge of hazardous chemicals, the company […]