GUESS – Clear Out The Old, Make Room For New

sustainable

Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S. […]

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GUESS Jeans x Iris Law Ad Campaign S/S 2024

Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair. Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS […]

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Guess x Georgina Rodriguez S/S 2024 Ad Campaign

GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership. The SS24 campaign, directed by GUESS’ CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes […]

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Are Bootcut Jeans For Men A Thing?

Interesting, how we never paid much attention to this one single denim style of all: the bootcut for men. Very trendy and popular among the ladies, we’ve actually never given much thoughts about bootcuts for men and it’s revealing for us to think about the “why not”! Well, our best answer is that somehow we […]

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