Your Daily Denim Destination
White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish. White denim offers a fresh, polished look that complements nearly any color palette – from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury” […]
Hello ladies – time again to talk about one of the most sought after denim must-have during these hot summer days – and nights, of course! Denim dresses are a summer staple that offer the perfect blend of ease, structure, and style. Whether you’re going for casual, polished, or playful, there’s a silhouette for every […]
Hailing from Okayama, Japan, Tanuki is a newly-formed denim label built on knowledge and quality. Founded by a group of gifted craftsmen, the brand prides itself on mastering every level of the denim process. With decades of cumulative loom experience, the “super-team” behind Tanuki is able to manipulate shuttle looms and create unique and original […]
TELLASON was founded in 2008 by Tony Patella and Pete Searson in San Francisco. Tellason (“Patella + Searson”) embodies a DIY, high-integrity approach to denim making. Founders Tony Patella and Pete Searson “We believe style comes through best on people that don’t work at it. Growing up in California, skateboarding and listening to punk music, […]
We don’t want to brag — but fact is, we have so definitely been predicting the come-back of low-rise jeans! Remember our Diesel feature (read here) back in March 2025, among many other trend reports. So now that low-rise jeans are officially back on the fashion radar this summer, are we allowed to brag?! What […]
ONI Denim takes its name from “ONI” (Devil). The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for […]
Summer is here and Good American has you covered with denim shorts for all your good times! Whatever your personal preference is – super tiny or extra long, you can find your new favorite denim short right there. And what’s even better is that the brand is totally size inclusive ranging from size 00 to […]
Guess Jeans and Jeanologia bring the future of denim to Tokyo. Guess Airwash™, developed by Jeanologia, makes history by replacing traditional stonewashing with air. From July 4 to 12, Harajuku, Tokyo’s iconic fashion district, will host “The Next 40 Years of Denim”, an immersive exhibition presented by GUESS to celebrate the past and future of […]
Pure Blue Japan (PBJ) was founded in 1997 by Ken‑ichi Iwaya in Kurashiki, Okayama (a historic Japanese denim hub) and is run under the Syoaiya Inc. The brand is entirely Japan-based in all of its production: dyeing, weaving, sewing, and finishing. Their signature Indigofera leaf logo and deep indigo selvedge thread celebrate traditional natural indigo […]
Alessandra Ambrosio and Jamie Mazur, one of the founders of RE/DONE, go a long way back. When Mazur co-founded RE/DONE in 2014 with Sean Barron, he was married to Alessandra Ambrosio who has actively supported the brand. She has been frequently spotted wearing RE/DONE denim in public as well as in former campaign shoots. Although […]