Have you ever wondered how come you could find jeans for as low as $20 and then again as high as $1,000+. And what’s the actual difference. Of course, we know that most of the time, when it comes to high-end designer labels, what you are paying for is not only the fabric, cut, and style, but also the marketing.
And because we’ve also received many inquiries from our readers about the real difference between regular and premium denim, we decided to tackle it down.
We thought that the best way to explain would be to ask denim icon, Adriano Goldschmied. If there is anyone out there who understands all about denim, who’s lived and breathed denim all is life, then this is who you’d be looking for! And here’s what he tells us:
“It is pretty simple, traditional or “regular” denim is very competitive in the industry. Using materials, accessories, construction, and washes that are very basic and simple. Without any attention to sustainability.
Premium denim is about picking the best materials, mostly Japanese denim, the best construction, and best and most sophisticated washes. And there is the fact that premium denim is mostly sustainable oriented.
All this makes a lot of difference at the retail level as premium is in a price range of $250 to $350 and up. As opposed to traditional denim which ranges between $20 and $80. Consider also that traditional denim is manufactured in Asia or South America, while premium is mostly made in the USA or Turkey.”