Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women.
Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect fit.
Wrangler asked women what they wanted and listened. Waist gaps are out. Tailored fits, premium stretch denim, and body positivity are in. Wrangler Bespoke introduces new fit technology, designed to effortlessly fit and flatter every body shape, with superior stretch and shape retention for movement and all-day comfort.
Innovative features include a four-piece contour waistband – in contrast to the industry-standard two – which is tailored to sit well on different body types and reduce the common issue of waistline gaps. Wrangler’s exclusive yoke-over-body construction and angled back pockets help lift, shape and highlight curves. High-quality stretch denim is comfortable and flattering on a wide variety of body shapes with Wrangler’s instantly recognizable iconic W-stitched pockets.
“There has been a long-standing demand among female consumers for jeans that cater to diverse needs and body types,” said Vivian Rivetti, vice president of global design at Wrangler. “The Bespoke collection sets a new standard in the denim space, emphasizing inclusivity and comfort with styles that honor women of every shape and size. This line is uniquely designed to inspire confidence in women everywhere.”
The Bespoke campaign stars the women of Wrangler rocking the collection’s three cuts – bootcut, skinny and flare – in a celebration of authentic real-world style, and a new frontier in fit.
Wrangler Bespoke is now available for purchase on the Wrangler website, as well as in select retailers nationwide. The collection retails for $69.99 and includes sizing ranging from 25 through 34. To learn more about the Wrangler brand and upcoming collections, follow @wrangler.
