This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette.
Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but distinct in their perspectives, the campaign showcases Malcolm and Inde alongside GapDenim as a canvas for their creativity and personal style.
With this campaign, Gap is ontinuing its legacy of championing emerging artists, Gap brings music and style together to celebrate Gap Denim and individuality.
“For this campaign, we didn’t simply ask Malcolm to cove ‘Dancing On My Own,’ we asked him to reinterpret the song through his own perspective,” said Fabiola Torres, Chief Marketing Officer of Gap brand.
“That same spirit of making something your own defines GapDenim. A collection designed to help people find the fits and styles that feel uniquely theirs. It’s how Gap has connected with culture for generations, and how we continue to inspire originality today.”
The video, directed by Tanu Muiño, with creative direction from Calvin Leung, Head of Gap Brand Creative, sees Todd break free of the boundaries of a bright white room, standing on his head and doing the robot in the company of one of the hottest Hollywood stars of the moment: Obsession’s Inde Navarette, each wearing their own Gap ensemble.
You can shop for the clothes from this collaboration on the Gap website.
