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Ruby Rose “Owns It” – G-Star S/S ’19 Ad Campaign

A notable name and the perfect embodiment of what G-Star stands for, is Australian actress, model, and presenter Ruby Rose. Understanding the missed opportunity in simply fitting in

Jaden Smith Wearing G-Star Raw Forces of Nature

Jaden Smith was one of the speakers at the ComplexCon in Long Beach, California. For the occasion he was clad in some of G-Star's newest collection pieces, the G-Star Raw Force of Nature, which he...

G-Star RAW x Jaden Smith: Nature Collection

G-Star RAW unveils the Forces of Nature collection, a series of sustainable pieces designed by Jaden Smith. And here goes another sustainable denim collection - Kudos to G-Star and Jaden!! Dedicated to the beauty and...

G-Star Launches F/W ‘18 campaign: “Uniform of the Free”

 G-Star - most of us denim addicts have at least once in our life worn a pair of G-stars, they are one of the big iconic denim brands around, growing stronger with time, and...

G-Star RAW – Sustainable @V&A Museum in London

On April 18th the V&A Museum in London officially opened their first exhibition to address issues around sustainability within the fashion industry: Fashioned from Nature, running from the 21st of April, 2018 to the...

G-Star RAW Launches the G-Star Shape Jeans

 It's happening - G-Star RAW came out with a special capsule, featuring skinny jeans that are truly form fitting, shaping, and - by the look of the dancer in their promotional video - also...

G-Star RAW x Jaden Smith Partner for Sustainability

We @Denimology are totally supporting anything sustainable and Eco-friendly. So it's with great pleasure that we are featuring G-Star's newest effort to make this world a cleaner and healthier place: "G-Star RAW and Jaden Smith...

G-Star Raw – The Most Sustainable Jeans Ever!

G-Star RAW just launched its most sustainable jeans ever, created in partnership with Dystar, Artistic Milliners and Saitex. Available as part of the label’s SS18 capsule, the G-Star Elwood RFTPi jeans were developed using alternative...

G-Star RAW Introducing Earth Colors F/W 2017

  The G-Star people just informed us @Denimology about their newest capsule - sustainable and literally "down-to-earth" - read on! G-Star continues to push the limits of product design, and innovates this season with a series...

G-Star F/W’17 Campaign Launches September 2017

Pharrell Williams - musician, producer, and G-Star RAW's co-owner and Head of Imagination - stars in the G-Star Fall/Winter 2017 campaign alongside a diverse and dynamic collective of creatives, including Adwoa Aboah, Jean Campbell,...