Marimekko has entered the denim market with its first collection, Marimekko Maridenim. This collection features classic and versatile styles, including straight, wide-leg, and barrel-leg fits in shades like mid-indigo, light-indigo, black, and washed black. A standout feature is the use of Marimekko’s iconic Unikko print, applied using sustainable laser technology.
Maridenim aligns with sustainability principles, following the Ellen MacArthur Foundation’s Jeans Redesign guidelines. The jeans are crafted from 80% organic and 20% recycled cotton, using minimal hardware for easier recycling. Innovative processes like ozone and steam washing are employed to reduce environmental impact.
This collection has been styled globally with a mix of bold prints and timeless pieces, showing how Maridenim pairs effortlessly with both classic and statement fashion items.
Marimekko’sdenim collection includes three fits: straight, wide leg, and barrel leg. The washes range from light to mid indigo, black and washed black. The printed styles with Unikko are the result of a laser-marking technique that uses heat instead of water to create the printed effect on the surface.
“When we first started to think about denim, it felt as the most natural continuity to our existing lifestyle assortment – a hardworking wardrobe staple that can be dressed up with heels, mixed with stripes, tucked in with a shirt, or layered with prints. Marimekko Maridenim provides us with a fresh canvas for creativity, which only grows better with time”, says Rebekka Bay, Creative Director at Marimekko
You can shop for this collection on the Marimekko website and at Anthropologie.
