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AG Jeans – What’s Old Is New Collection S/S 2024

What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]

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Ripped Jeans – Now, Always, And Forever!

HIM/HE EDITION As promised in our women’s feature about ripped jeans, here’s for you, guys! Ripped Jeans always add a certain edge to any outfit, and we mean ANY outfit. One of the coolest looks, for instance, is pairing destructed jeans with a button down dress shirt and a tuxedo jacket. And you can bring […]

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Pepe Jeans – “Take Me Somewhere” Ad Campaign

Pepe Jeans London presents ‘TAKE ME SOMEWHERE’ – a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in […]

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Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]

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Yes, Metallic Jeans Are Definitely A Thing!

Metallic pants used to be what we thought of festive, special occasion statement pieces. Not anymore. For the past few seasons metallic jeans have become very much present in many denim collections and, somewhat but not quite yet, available at retailers online and in brick and mortar stores. But this season (as well as for […]

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