Almost Summer – Hello Again, White Jeans!

It all started in the 1930’s with the rich people wearing only white in the summer. Light clothing gave the look of leisure, while dark clothing was mostly for working people. In other words, the concept of not wearing white after Labor Day started in the 19th century as a way for the upper class to separate […]

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Levi’s®x JJJJound Collab S/S 2023

Levi’s® & JJJJound have announced the launch of their first collaboration, set for Spring/Summer 2023. The new collection features a mix of denim-inspired tops, bottoms, and accessories that reflects both brand’s shared commitment to quality, durability and minimalist design. Launched in 2006, JJJJound started as a digital mood board to reexamine the recurring patterns in […]

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Patchwork Denim – Trendy And Eco-Friendly

You have probably noticed that in the past few years patchwork denim has become a constant staple in most denim collections. Learning how important it is to be more environmentally conscious, brands are reusing deadstock and left-over denim straps to cut down on waste. You can expect to see more brands pushing their sustainability message […]

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Levi’s Celebrates 150 Years of 501 Jeans

(and so do we!) Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe them all. Read more here. The greatest story ever […]

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