Your Daily Denim Destination
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
Remember, this past December we shared with you all about the exciting DIESEL❤VES collaboration?! Now, let’s check out part two which just launched: Following the December partnership statement and exclusive preview in Europe and Japan, today Lee and Diesel announce that the new DIESEL❤VES LEE capsule is available globally. The two denim giants, in theory competitors, […]
Calvin Klein’s ad campaign “affair” with Jungkook which started last year, continues with the brand’s spring 2024 edition. Jungkook’s Calvin Klein Jeans spring 2024 campaign was shot by Mert Alas and styled by Emmanuelle Alt. Above you can see the campaign video shot. The black and white imagery, true to the American lifestyle brand’s ’90s […]
In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]
Yesterday we featured the A.P.C. pre-spring and spring 2024 denim looks – you can check them out here. And we thought you’d also like to know what the idea behind this collection was – scroll down to find out what creative director and founder of A.P.C., Jean Touitou,. tells us 🙂 “Back to our musical […]
Next year’s spring and summer seasons are definitively going to be in a lighter shade of blue for many denim brands. Take A.P.C. for instance. A brand we’ve previously associated with clean darker vintage-y wash denims, A brand that gave us no-frill, classic and, definitely, not any kind of embellished denim styles is apparently changing […]
Like many Y/Project collection before, the foundation of the spring 2024 collection is denim torqued into all manner of non-obvious shapes and, more often than not, over-dyed in intense color—lavender, acid yellow, wine red. Some of the jeans appeared to snap onto the shafts of work boots. Twisting, twirling, and “changing the perception of wearability” […]
After four years of (very noticeable) absence Ralph Lauren made his comeback to New York Fashion Week with a lavish show, preceded by a star-studded red carpet and followed by a luxurious dinner, at Brooklyn’s Navy Yard in a converted warehouse transformed into a glamorous, rustic-chic space. The flowing blouses and dresses, vibrant ensembles, and crochet and […]
If there’s one thing we can say about Ralph Lauren’s denim signature style – it’s about multiple denim pieces worn together. Double, triple, and quadruple denim! And he doesn’t disappoint in his spring/summer 2024 collection either – see below Triple denim consisting of a pair of absolutely gorgeous boyfriend jeans, a denim shirt, and an […]