Remember athleisure wear denim? Those jeans that were produced with having you upmost comfort in mind, like with tons of Lycra and stretch?

New season – what better way to celebrate “winter is finally over” than with new denims. Spring started today and we’re really in the mood for doing some denim shopping.

Sometimes we feel like wearing our favorite jeans again… but wait, AGAIN?!? Like it might seem that I have nothing else to wear. Or that I totally lack “clothing imagination”.

You know of course that your Denimology team is always striving to be on top of everything that’s going on in the denim world. Be it an interesting celebrity style, or a new denim look

It’s kind of been there, done that, seen that – after all the excitements of Black Friday and Cyber Monday-extended-to-Cyber Tuesday, we are more than ready for newness.

Because boyfriend jeans are a staple, a classic, that is a must-have for every denim loving woman. Together with the skinny jean, the boyfriend jeans are the base on which we build our jeans wardrobe.

Gucci is selling strategically stained denim overalls for a whopping $1,400 – perfect for poseurs who want to look rugged but are really just rich. And if you’re also a total label whore then you will love those

Following up with our first new season post about raw and selvedge jeans from a couple of weeks ago…End of summer could mean end of shorts, bermudas, and more or less also ditching your ripped and

Dua Lipa and her boyfriend, Anwar Hadid, were spotted out on a lunch date at the Nobu restaurant in Malibu, California.

Same as I said in my post about the women’s newest arrivals yesterday. With the lack of our usual resources for finding out what’s going to be trending in the next few