Lucky Brand teamed up with Addison Rae once again. This time for a Y2K-inspired campaign, blending early-2000s nostalgia with festival-ready denim styling. Think extra-low-rise!
Rae surprised her followers with pictures of a bold new campaign for Lucky Brand, rocking ultra mini shorts that highlighted her confident pose. Blending playful charm with effortless model energy,
Rae brought a fresh, youthful edge to the campaign, proving that casual denim can still make a major fashion statement. She captioned the post: “Hey. Are you lucky? I know I am.”
This collaboration clearly shows how brands are pushing Y2K denim again. Low rise, short shorts, and sexy Americana styling, even as other parts of the market experiment with baggy or tailored denim.
The denim shorts come with a frayed hem and four-leaf-clover-covered pockets, bringing Rae’s Y2Chaos to daisy dukes that will fold into your Coachella carry-on! Rae is never one to wear something that would stop her from moving, and the campaign shows just how much wiggle room these shorts have.
Besides the shorts, there are also some extra-low-rise flares as well as included in this capsule. You can check them all out and purchase them directly on the Lucky Brand website as well as at Macy’s.
