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Lee x Barbie x Ken Cool Summer Looks

The upcoming Barbie movie has just released its trailer, and we are really excited – can’t wait to watch the movie! And the coolest news: Lee’s spring collection has pieces that will inspire your own Barbie or Ken fit. Cute, fun, and easy to wear, this capsule is definitely worth having a look at. Especially […]

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HELLESEY – Spring/Summer 2024 Lookbook

New York based brand, HELLESSY was launched by Sylvie Millstein in 2012 from her Soho studio, where she has since captivated women with her signature designs. Styled by celebrity fashion stylist Emma Jade Morrison and shot by Stefano Ortega, this spring, the HELLESSY woman enters a new dawn – Sylvie Millstein takes a more textural […]

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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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Western Style Denim – Having It’s Moment RN!

In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]

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Levi’s(R) x Gundam SEED Collaboration

Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Set in a future where Earth is embroiled in conflicts between space colonies and the Earth Federation, the franchise has boldly explored novel technologies, the human condition, and so much more. Levi’s® has […]

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Trending – It’s Corduroy Time Again!

We’ve always loved corduroy as an alternative to our usual denim, especially when it gets really cold out there. When corduroy jeans first came out, they were made of 100% cotton and I clearly remember how they used to bag out after only one or two times of use. And not “sexy” baggy, but like […]

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Preview Spring 2024 – Celine Denim Looks

Celine’s Hedi Slimane presented their Spring/Summer 2024 collection at France’s Bibliothèque Nationale Richelieu in a runway film. Named “Tomboy”, the collection also includes denim and leather looks, definitely the most present items in our closets. While the Spring/Summer 2024 show took place at France’s Bibliothèque Nationale Richelieu, the collection was anything but scholarly. There were certainly preppy-coded […]

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7 For All Mankind F/W 2023 Ad Campaign

Georgia May Jagger stars in 7 For All Mankind’s new Fall 2023 campaign set on the streets of London. Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear.  For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous […]

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