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Mavi – TENCEL™ with REFIBRA™ Technology
This past week Mavi announced its collaboration with TENCEL™ brand using TENCEL™ lyocell fibers with REFIBRA™ technology in its FW23 Recycled Blue collection. The collaboration is a capsule of women’s premium denim pieces that combine breathability, durability, and comfort, all the while propelling the brand towards a cleaner and greener future. This initiative supports Mavi’s goal of having 100% sustainable denim by […]
Mavi – F/W 2023 Campaign And Lookbook
Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke). For FW23, Mavi continues to move […]
AG – The Jeans Of Tomorrow
The future of denim sustainability is more than recycling – it’s reincarnation. this week its third “Jeans of Tomorrow” collection, a line that explores the creative potential of post-consumer fibers. Two fabrics are at the core of the collection. Unify, a soft taupe twill, is made with recycled cotton and features colorful slubs from post-consumer textiles. […]
Introducing Levi’s(R) Plant-Based 501s(R)
Levi’s® is excited to launch its latest innovation within the 501® family — the Plant-Based 501® jean, made with at least 97% plant-based materials. In conjunction with the 150th anniversary of the iconic Levi’s® 501® jean, Levi’s® unveils a suite of products – a Plant-Based 501® Jean, a hemp-cotton blend selvedge 501® Jean, and a […]
And Here Goes Adriano Again! A New👖Collab Coming Soon!
Finally, after a long period of absence because of COVID and after effects, denim icon, Adriano Goldschmied, is back and it’s good! Not to mention, sustainable and environmentally conscious, as we have come to expect from denim guru Adriano:-) Italian retail chain, OVS, has entered a long-term partnership with denim veteran, Adriano Goldschmied. The partnership […]
Meet Ania Taubenfligel, Co-Founder of Triarchy
Happy Mother’s Day to all denim mothers out there:-) In in honor of today, we are featuring one very interesting woman, Ania Taubenfligel, who’s not only a beautiful mother, but also the co-founder of sustainable LA based denim brand, Triarchy. We have known the Triarchy guys since they first started the brand some eight years […]
Artistic Milliners and SFI Debut New Wash Innovations
Artistic Milliners, the vertical denim mill and manufacturing powerhouse, and Star Fades International, the denim laundry and nearshoring sourcing center, are expanding its development capabilities in the Western Hemisphere, with SFI’s L.A. facility positioned as a full-package development hub with production partners in the U.S. and Mexico. To meet the needs of customers looking for […]
Tommy Hilfiger x Shawn Mendes – Classics Reborn
Prep is having a comeback moment this season! And no one better to know and understand about all things “preppy” than renowned Tommy Hilfiger. The American designer, famous for pioneering the ’80s and ’90s prep aesthetic, knows a thing or two about timeless, perpetually classic pieces – and remaking them for today. He teamed up […]
Mavi – F/W 2023 My Showroom Visit
Mavi invited Denimology for the fall/winter 2023 preview in their showroom in NYC. Once again they showed their increasing environmental consciousness including super interesting new ways to keep our earth clean. Below you can find a summary of their proposals for the fall/winter 2023 collections: Mavi’s pursuit for a better and greener future continues as […]