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G-Star RAW x Drag, Drama, Denim Collaboration

In the latest audacious move, G-Star RAW unveiled ‘Denim Drags,’ a partnership with ‘The Nightmare Disorder’ that redefines the elements of denim. This daring collaboration brings together the precise craftsmanship of G-Star and the theatrically inventive genius of The Nightmare Disorder, crafting bespoke masterpieces for drag royalty including Shea Couleé, Envy Peru, and Hungry. “We […]

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Wrangler – Commitment To Sustainability

 Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]

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Marques’ Almeida Fall 2024 Preview

Before we start talking about Marques’ Almeidas fall 2024 collection itself – we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in […]

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Western Style Denim – Having It’s Moment RN!

In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]

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7 For All Mankind S/S 2024 Ad Campaign

FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants […]

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Louis Vuitton – F/W 2024 Men’s Denim Looks

Louis Vuitton’s creative director, Pharrell Williams, clearly had his rodeo moment for the fall/winter 2024 collection! A total vibe of everything Western/Cowboy. Pharrell kicked off Paris Fashion Week this January, by bringing the spirit of the American rodeo to Paris for Louis Vuitton Men’s Fall/Winter 2024 collection. Pharrell’s third outing as Louis Vuiton’s creative director […]

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Trending – It’s Corduroy Time Again!

We’ve always loved corduroy as an alternative to our usual denim, especially when it gets really cold out there. When corduroy jeans first came out, they were made of 100% cotton and I clearly remember how they used to bag out after only one or two times of use. And not “sexy” baggy, but like […]

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