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Tommy Hilfiger – New Ambassador Jang Won Young
K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy. With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop […]
Levi’s® x Beyoncé – REIIMAGINE Part 3
Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]
DSQUARED2 – Fall/Winter 2024 Ad Campaign
Denim has long been a favorite of fashion’s dynamic twin duo, Dean and Dan Caten, founders and creative directors of the Italian brand DSQUARED2. To honor its significance, they’ve made it the focus of their Fall/Winter 2024 ad campaign. Actually, DSQUARED2 is especially famous for its denim creations, distinguished by their exceptional washes and distinctive styles. The brand’s fall/winter 2024 Denim […]
7 For All Mankind S/S 2024 Ad Campaign
FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants […]
A.P.C. Pre-Spring/Spring 2024 “The Idea Behind”
Yesterday we featured the A.P.C. pre-spring and spring 2024 denim looks – you can check them out here. And we thought you’d also like to know what the idea behind this collection was – scroll down to find out what creative director and founder of A.P.C., Jean Touitou,. tells us 🙂 “Back to our musical […]
7 For All Mankind F/W 2023 Ad Campaign
Georgia May Jagger stars in 7 For All Mankind’s new Fall 2023 campaign set on the streets of London. Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear. For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous […]
Diesel – Welcome to Find The D
Welcome back Diesel! Once again they’ve come up with a super fun idea to make us smile. We’ve really missed their customary cheeky ad campaigns and all and are more than ready to play a new game with them! Are you ready for the “Find the D. Diesel FW23 Photo Hunt Contest”? HOW TO PLAY […]
Calvin Klein Fall 2023 Ad Campaign
Are you ready for the newest Calvin Klein ad-campaign- look no further! For his fall 2023 Calvin Klein reunited for the third time with Kendall Jenner (showing us her Calvins again), but there’s much more: High on star power and somewhat low on clothes, the new campaign also includes the brand ambassadors Jennie Kim, Jung Kook of BTS […]
A.P.C. Fall 2023 Trending Denim Looks
Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies a simple, casual elegance. […]