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Guess Jeans x Jeanologia – The Future Of Denim
Guess Jeans and Jeanologia bring the future of denim to Tokyo. Guess Airwash™, developed by Jeanologia, makes history by replacing traditional stonewashing with air. From July 4 to 12, Harajuku, Tokyo’s iconic fashion district, will host “The Next 40 Years of Denim”, an immersive exhibition presented by GUESS to celebrate the past and future of […]
GUESS – Clear Out The Old, Make Room For New
Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S. […]
GUESS Jeans x Iris Law Ad Campaign S/S 2024
Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair. Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS […]
Guess x Georgina Rodriguez S/S 2024 Ad Campaign
GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership. The SS24 campaign, directed by GUESS’ CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes […]
Rag & Bone – Pre-Fall 2025 Men’s Denim Looks
This year Rag & Bone announced Robert Geller as their newest head of menswear design. According to the brand’s recently named executive chairman, Andrew Rosen, the company has been “sleepy” for a little while. But now it’s time for it to wake up again! {For those of you who don’t know it yet, the Rag & […]
Charli XCX x Billie Eilish – Music & Denim
Charli xcx’s Brat summer is continuing full-steam ahead – and now Billie Eilish is on board. And there’s baggy denim included!
Extreme High-Waisted Jeans For Guys – Really?
Yep – at least, based on many denim previews we’ve assisted in the past months. Now, the question is not – are hi-rise jeans for him a thing, The real question is, are you going to extremes to jump on that wagon? And while we’re at it – have you guys considered what we women […]
Junya Watanabe – F/W 2024 Denim Looks
When we were checking out the Junya Watanabe fall and winter 2024 looks, can you guess what first called our attention?! Yeah, definitely – the many variations of maxi skirts for the guys. Actually, this is a trend which has been sneaking up on us for pretty long. But more about this in our feature […]
Are Bootcut Jeans For Men A Thing?
Interesting, how we never paid much attention to this one single denim style of all: the bootcut for men. Very trendy and popular among the ladies, we’ve actually never given much thoughts about bootcuts for men and it’s revealing for us to think about the “why not”! Well, our best answer is that somehow we […]
Mott & Bow – Skinny Jeans Loose Weight With Me!?!
Okay, so I agree, this is a bit of a confusing title. But how else could I describe literally wonder- or miracle jeans? I mean, nowadays so many brands offer us the “perfect miracle jeans”. Declaring that their jeans fit and shape our body like a second skin. Okay, fine. But why has nobody before […]