Marine Serre’s new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre’s spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good. You can see the denims from this collection in […]
A.P.C. Pre-Spring/Spring 2024 “The Idea Behind”
Yesterday we featured the A.P.C. pre-spring and spring 2024 denim looks – you can check them out here. And we thought you’d also like to know what the idea behind this collection was – scroll down to find out what creative director and founder of A.P.C., Jean Touitou,. tells us 🙂 “Back to our musical […]
7 For All Mankind F/W 2023 Ad Campaign
Georgia May Jagger stars in 7 For All Mankind’s new Fall 2023 campaign set on the streets of London. Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear. For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous […]
Acne Fall 2023 Ad Campaign – Kylie x Kylie
Acne Studios have teamed up not with only one, but two, grunge Kylie Jenner, Kylie is back, and she’s been duplicated! For the Swedish house’s fall/winter 2023 campaign, Kylie Jenner gets rugged. Captured against the vibrant backdrop of Los Angeles by renowned Dutch photographer and director, Carlijn Jacobs, the campaign captures Kylie in a fresh light. Gone […]
Diesel – Welcome to Find The D
Welcome back Diesel! Once again they’ve come up with a super fun idea to make us smile. We’ve really missed their customary cheeky ad campaigns and all and are more than ready to play a new game with them! Are you ready for the “Find the D. Diesel FW23 Photo Hunt Contest”? HOW TO PLAY […]
Gap – Fall 2023 Ad Campaign
Gap reimagines what it means to champion originality with the unveiling of its Fall 2023 adult campaign featuring a compelling cast of talent who exemplify originality and self-expression. The diverse global cast bridges generations and represents the creative spirit. Their backgrounds span art, music, fashion, activism and film and their unique backgrounds exemplify being original. […]
Mavi – F/W 2023 Campaign And Lookbook
Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke). For FW23, Mavi continues to move […]
Calvin Klein Fall 2023 Ad Campaign
Are you ready for the newest Calvin Klein ad-campaign- look no further! For his fall 2023 Calvin Klein reunited for the third time with Kendall Jenner (showing us her Calvins again), but there’s much more: High on star power and somewhat low on clothes, the new campaign also includes the brand ambassadors Jennie Kim, Jung Kook of BTS […]
Hudson x Brandon Williams Collab Campaign
Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams’ personal style and features […]
PUMA x Anonymous Club – Plastic Covered!
Ok, so Puma and Anonymous Club are not really about denim. But what called out to us were the campaign images of this collaboration which do contain (plastic covered) jeans. PUMA tapped Anonymous Club, a creative collective company which is run by Hood by Air’s Shayne Oliver and a core group of collaborators, to re-envision the Plexus in a new and unique […]