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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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7 For All Mankind S/S 2024 Ad Campaign

FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants […]

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Denim Trends 2024 – Not Sensational, But…

Yep, unfortunately we have to tell you that as for right now we’re not seeing any exceptional denim trends for the coming months. But then again, why always look for newness. Why not enjoy what’s out there already and take advantage of the “calmness” and give ourselves a chance to explore and discover. What we […]

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Trending – It’s Corduroy Time Again!

We’ve always loved corduroy as an alternative to our usual denim, especially when it gets really cold out there. When corduroy jeans first came out, they were made of 100% cotton and I clearly remember how they used to bag out after only one or two times of use. And not “sexy” baggy, but like […]

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Vegan/Faux Leather Pants For Men

Ok, so we know that leather or vegan leather pants aren’t just any guys’ thing. But judging from all the feedback we receive from our readers, there is definitely a quite big male “leather fan club” out there. And as we know we cannot please everybody every time, so even if you’re absolutely a no […]

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Lee x Daydreamer Collaboration

CRAFTED FOR THE LEGENDS OF TOMORROW Hard-wired and vintage-inspired. The Lee x Daydreamer collection remasters archival prints with traces of ‘90s nostalgia and workwear inspiration for looks that are ready to be loved and worn on repeat. This limited-edition release reimagines heritage styles with a dose of Californian sunshine. One of the most well known […]

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AE x Maddie & Kenzie Ziegler Collab

Maddie & Kenzie Ziegler star in American Eagle’s Back to School campaign while launching their limited-edition, custom-designed AE x The Ziegler Sisters collection. Maddie Ziegler & Kenzie Ziegler are taking their sisterhood and partnership to a fashionable new level! The dance superstars and influencers have teamed up with American Eagle for a new ’90s inspired […]

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Madewell – The Fall 2023 Denim Drop

Madewell believes in the timeless appeal of denim, highlighting the unmatched quality and expert fits that Madewell jeans are known for. Each pair is crafted with meticulous attention to detail and reinforced stitching for durability and developed with a care-intensive wash process to achieve an authentic vintage look but deliver comfortability that makes them easy […]

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A.P.C. Fall 2023 Trending Denim Looks

Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies a simple, casual elegance. […]

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