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Introducing @Denimology: Abrand Jeans
We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]
Purple Brand x Blue Sky Inn Collaboration
New York based contemporary denim brand PURPLE launched their collaboration with fashion and lifestyle brand Blue Sky Inn this past Saturday, December 16, 2023. The bowling-inspired “PURPLE Sky Inn” capsule collection draws colors from dawn and dusk and features jeans, silk bowling shirts, denim jackets, a crewneck sweater, hoodie, socks and a bag. Photographer Sam Balaban (@sdotbalaban) shot the campaign while Ryan […]
Purple Brand – Pre Spring 2024 Looks
New York based Purple Brand is one of the labels that just kept on “sneaking up” on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts. The brand focuses on producing high […]
Hudson x Brandon Williams Collab Campaign
Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams’ personal style and features […]
Lucky Brand – Welcome Back! We’ve Missed You :-(
You probably all remember Lucky Brand from years ago… and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be […]
Let’s Talk About Denim And Iconic Denim Brands
Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]
Brands
# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]
Junya Watanabe Spring 2027 Mens Denim
The Junya Watanabe Spring 2027 menswear collection continued the designer’s long-running exploration of workwear and technical tailoring. And denim was one of the key materials. Rather than classic five-pocket jeans, Watanabe treated denim as a fabric for reconstruction and experimentation. And if you’re looking for some real stand-out jeans – Watanabe definitely is the designer […]
rag & bone – Pre-Fall 2026 Men’s Denim
rag & bone’s Pre-Fall 2026 Menswear doubles down on the brand’s heritage – American workwear, premium denim, and understated tailoring. And it is a wardrobe designed for everyday wear rather than runway theatrics. The collection bridges summer and fall through relaxed silhouettes, vintage washes, and refined utility pieces. Denim is the centerpiece of the collection, […]
Distressed Jeans Are Still A Thing – But…
Yes – distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style. However, the prevailing aesthetic is intentional, artisanal distressing rather than the heavily ripped, aggressively destroyed jeans that dominated parts of the 2010s. This season, we are talking about “controlled” distressing instead of huge knee […]