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Purple Brand x Blue Sky Inn Collaboration
New York based contemporary denim brand PURPLE launched their collaboration with fashion and lifestyle brand Blue Sky Inn this past Saturday, December 16, 2023. The bowling-inspired “PURPLE Sky Inn” capsule collection draws colors from dawn and dusk and features jeans, silk bowling shirts, denim jackets, a crewneck sweater, hoodie, socks and a bag. Photographer Sam Balaban (@sdotbalaban) shot the campaign while Ryan […]
Purple Brand – Pre Spring 2024 Looks
New York based Purple Brand is one of the labels that just kept on “sneaking up” on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts. The brand focuses on producing high […]
Hudson x Brandon Williams Collab Campaign
Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams’ personal style and features […]
Lucky Brand – Welcome Back! We’ve Missed You :-(
You probably all remember Lucky Brand from years ago… and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be […]
Let’s Talk About Denim And Iconic Denim Brands
Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]
Brands
# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]
Distressed Jeans Are Still A Thing – But…
Yes – distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style. However, the prevailing aesthetic is intentional, artisanal distressing rather than the heavily ripped, aggressively destroyed jeans that dominated parts of the 2010s. This season, we are talking about “controlled” distressing instead of huge knee […]
Isabel Marant – Spring 2027 Menswear
Kim Bekker’s first standalone Isabel Marant Spring 2027 menswear collection wasn’t a denim-heavy show. But the denim that was included perfectly reflected the brand’s effortless, well-traveled aesthetic. The collection was built around the idea of a man who has “picked things up” from places like Ibiza, Seoul, Los Angeles, and Tangiers, resulting in clothes that […]
Christophe Decarnin × BOND Denim Capsule
Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND. After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose […]
American Eagle x Lamine Yamal Partnership
American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup. The campaign was photographed in Barcelona and […]