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Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]

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Purple Brand x Blue Sky Inn Collaboration

New York based contemporary denim brand PURPLE launched their collaboration with fashion and lifestyle brand Blue Sky Inn this past Saturday, December 16, 2023. The bowling-inspired “PURPLE Sky Inn” capsule collection draws colors from dawn and dusk and features jeans, silk bowling shirts, denim jackets, a crewneck sweater, hoodie, socks and a bag. Photographer Sam Balaban (@sdotbalaban) shot the campaign while Ryan […]

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Purple Brand – Pre Spring 2024 Looks

New York based Purple Brand is one of the labels that just kept on “sneaking up” on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts. The brand focuses on producing high […]

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Hudson x Brandon Williams Collab Campaign

Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams’ personal style and features […]

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Lucky Brand – Welcome Back! We’ve Missed You :-(

You probably all remember Lucky Brand from years ago… and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be […]

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Brands

# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]

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Tommy Hilfiger – Fall 2026 Ad Campaign

Tommy Hilfiger unveiled its Fall 2026 campaign starring Global Brand Ambassador and K-Pop star JANG WONYOUNG. Denim anchors her wardrobe, layered with signature prep styles and worn through with her fresh, youthful perspective. From signature denim silhouettes to classic prep styles, she mixes familiar Tommy icons with her confident, charismatic and optimistic attitude.   “TOMMY JEANS […]

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L’AGENCE Spring 2027 – Denim Elegance

L’AGENCE Spring 2027 puts polished, feminine denim in the spotlight. Their Spring 2027 collection is fused with a blend of Los Angeles ease and Parisian sophistication. Are you looking for a more sophisticated and elegant denim look? But without giving up on trend, then L’AGENCE is the right brand for you. You can find relaxed […]

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6397 – Spring 2027 Denim Looks

The 6397 Spring 2027 Ready-to-Wear Collection, debuted this past September. It is the brand’s very first runway show in its 13-year history since the 2013 launch Spring 2027 is pretty relevant to the denim shift we’ve been posting about over the past few months. 6397’s artistic director, Lizzie Owens, continues with the brand’s understated New […]

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