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Lucky Brand – Welcome Back! We’ve Missed You :-(
You probably all remember Lucky Brand from years ago… and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be […]
Let’s Talk About Denim And Iconic Denim Brands
Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]
Brands
# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]
Feng Chen Wang – Fall 2026 Lookbook
Feng Chen Wang’s Fall 2026 season moves away from literal storytelling toward a more fundamental inquiry: how opposing forces coexist, reach a balance, and continue to evolve. Rooted in the Chinese philosophical concept of 2 Forces ( Liang Yi ), this collection is built on the idea of two forces – not as opposition, but […]
Alaïa Denim Ad Campaign – Spring 2026
For Spring 2026, Alaïa launched its first major dedicated denim campaign titled “Denim – A Study of the Body”, photographed by Sam Rock and starring Mona Tougaard. With this campaign, Alaïa is branching into a new lane, denim. The collection features a line of jeans designed to sculpt and define women’s bodies. Same as the […]
Good American x Dolly Parton Collaboration
The Good American x Dolly Parton Spring 2026 collaboration – “Dolly’s Joleans” – is the third capsule between Dolly and the brand. The capsule is totally inspired by country glam and vintage Western denim. The campaign features Dolly at age 80 wearing crop tops, flared jeans, and crystal-embellished denim, emphasizing confidence and self-expression. Her signature […]
Madewell x RE&UP x ISKO – Capsule Collection
The collaboration transforms 20,000 pairs of post-consumer jeans into high-quality feedstock, demonstrating a scalable, closed-loop solution for premium denim. RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a strategic collaboration with Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into high-quality recycled feedstock for […]
Masada Jeans – A Different Kind Of Trucker Jacket
If you love vintage, unique, different, and outside-of-the-box when it comes to your denim jacket…. Well, the thing is that we have always found a pretty good array of different kinds of re-worked vintage jeans. But when it comes to the classic denim trucker jackets, you usually don’t find very exciting options unless you DIY. […]
Goodbye, Adriano Goldschmied – RIP
It is with great sadness that I have to write today’s feature about Adriano Goldschmied leaving us. Yes – Adriano Goldschmied, widely known as the “Godfather of Denim”, passed away yesterday, April 5, 2026, in Italy after a long illness. Today, the world of fashion, and especially the world of denim, says goodbye to a […]
WEWOREWHAT x Joe’s Jeans Collaboration
The WEWOREWHAT x Joe’s Jeans Spring 2026 collaboration just launched this past week, It is a Western-inspired denim capsule built around festival and vintage Americana styling. Designed with Joe’s Jeans for the soon-to-happen festival season…and everything beyond. Denim that takes you everywhere. Effortless, lived-in, and just a little undone. The brand describes the collection as […]