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Purple Brand x Blue Sky Inn Collaboration
New York based contemporary denim brand PURPLE launched their collaboration with fashion and lifestyle brand Blue Sky Inn this past Saturday, December 16, 2023. The bowling-inspired “PURPLE Sky Inn” capsule collection draws colors from dawn and dusk and features jeans, silk bowling shirts, denim jackets, a crewneck sweater, hoodie, socks and a bag. Photographer Sam Balaban (@sdotbalaban) shot the campaign while Ryan […]
Purple Brand – Pre Spring 2024 Looks
New York based Purple Brand is one of the labels that just kept on “sneaking up” on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts. The brand focuses on producing high […]
Hudson x Brandon Williams Collab Campaign
Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams’ personal style and features […]
Lucky Brand – Welcome Back! We’ve Missed You :-(
You probably all remember Lucky Brand from years ago… and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be […]
Let’s Talk About Denim And Iconic Denim Brands
Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]
Brands
# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]
Top Trend F/W 2026 – Dark Indigo Denim
Dark indigo is evolving from a seasonal wash into a year-round staple. For Fall/Winter 2026, it represents a move toward more “refined” dressing. Jeans that are clean, structured, and sophisticated enough to be worn at any time of the day. Expect this direction to remain strong also through Resort and Spring 2027 as brands continue […]
Sacai Spring 2027 Menswear – Denim Looks
Sacai’s Spring 2027 menswear collection, titled “The New Classics,” wasn’t a denim-heavy show in the traditional sense. Instead, denim was integrated into Sacai’s signature hybrid vocabulary, where familiar garments were reconstructed through layering, tailoring, and unexpected details. Key denim themes included hybrid denim jackets. Meaning hybrid construction combining workwear and tailoring in clean indigo washes. […]
Prada S/S 2027 Menswear – Lookbook
Miuccia Prada and Raf Simons built their Prada Spring/Summer 2027 menswear collection around familiar wardrobe staples. Jeans, T-shirts, blazers, and leather jackets stripped down to their essentials. The collection, titled “Clarity”, pursued the fundamental. Denim was one of the key pillars of the collection, reflecting the designers’ pursuit of “clarity.” Perhaps the biggest denim message […]
Ann Demeulemeester Pre-Fall/Fall 2026 Lookbook
For this coming Fall 2026, Ann Demeulemeester reimagines the brand’s signature dark romance and battered romanticism into a highly wearable, enduring wardrobe. Under Stefano Gallici, denim became one of the house’s most important building blocks. Rather than classic blue jeans, Gallici approached denim with the same dark romanticism and rock-and-roll attitude that define Ann Demeulemeester. […]