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# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]
Abercrombie & Fitch – Spring 2026 Ad Campaign
Abercrombie & Fitch launched their spring 2026 denim campaign this January, featuring influencers Achieng Agutu, Natalia Spotts, Kelsey Anderson, Jhordan Borboa, and Yumi Nu in their favorite Abercrombie denim styles. This campaign builds upon the Fall 2025 campaign, “Denim Should Feel Like This.” The styles for women include the High Rise 90s Relaxed Jean and the Low Rise Ultra Loose Jean. […]
Railcar Fine Goods – Raw And Selvedge Denim
Raikcar Fine Goods was founded: 2010 by Steven Dang, a former Los Angeles Metro mechanic who applied his precision and craftsmanship experience to garment making. Dang focuses on traditional craftsmanship, durability, and functional design, blending workwear roots with contemporary usefulness. Every piece reflects attention to detail and practicality rather than fast-fashion trends. The company is […]
Vetements Spring/Summer 2026 Lookbook
Vetements runway denim isn’t and never was about classic cut and wash . It has always been about concept, contrast, and visual disruption. Expect silhouettes that play with transparency, unexpected panels, and high-fashion details rather than straightforward everyday jeans. Here’s what you should know about Vetements Spring/Summer 2026 denim: Reconstructed and Provocative Denim ElementsVetements’ Spring/Summer […]
McQueen Spring 2026 – Hello Low-Rise Jeans!
For Spring/Summer 2026, McQueen’s creative director, Seán McGirr, delivered a provocative, visceral, and narrative-rich collection. Drawing inspiration from the horror moviem The Wicker Man, the fashion show explored themes of primal instinct, liberation of desire, and the tension between nature and civilized order. A dramatic conceptual underpinning visible throughout the clothes (video below) So, about […]
Which Denim Trends Will Be Hot In 2026
After Christmas sales are happening right now. You are being swamped with so many options you don’t even know where to start looking. And if you’re thinking about buying new jeans – well, this is where your Denimology team comes in once again with some useful 👖suggestions. Below you can find an overview of denim […]
KATO’ – Born In Japan, Made in Los Angeles
KATO’ (often written with the apostrophe) is a premium denim and apparel brand created by designer Hiroshi Kato, rooted in Japanese denim heritage with modern comfort and design. The brand blends classic vintage style with innovative denim technology, making it a unique option in the higher-end denim world. Inspired by classic garments, KATO’ focuses on […]
The Strike Gold – For All Denimheads Out There
The Strike Gold is a Japanese denim brand based in Kojima, Okayama — one of the world’s legendary denim regions. Guided by Thoru Hamamoto, The Strike Gold relentlessly pursues perfection. Skilled artisans proficient in “Kibata” raw denim manufacturing produce each item, including leather accessories. Notably sturdy at first, the items gradually mold to comfort, revealing […]
True Religion – New True Winter 2025 Campaign
This month, global lifestyle brand, True Religion, launched their latest ad campaign. Titled ‘New Year, New True’, the campaign features, media personality and entrepreneur, Chelley Bissainthe, and artist/rapper Kalan.FrFr. Designed to capture a confident, forward-looking mindset at the start of the year, the campaign reinforces denim as the foundation of the brand while expanding the […]
Let Us Introduce Fullcount Denim Maker
What makes Fullcount so special is their heritage craftmanship. Founded in Osaka to recreate classic American denim wear, Fullcount is part of Japan’s renowned denim tradition. They are on the same level as denim makers like Evisu and Studio D’Artisan. One of the legendary “Osaka 5” denim brands, Full Count was founded in 1992 by […]