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# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]

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Marques’ Almeida Spring 2026 – Structured Denim

spring 2026

Marques’ Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques’ Almeida, showed a Spring 2026 collection rooted in “softness and lightness,” embracing a floatier feeling in “what feels like a potentially volatile moment in time.”  And that very soft- and lightness also shows in the […]

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KUON Denim – Eternity & Permanence

selvedge jeans

KUON in Japanese stands for eternity, permanence, and also for the remote past or future. As you can see, the brand clearly plays with history, time, and tradition through its garments. KUON works with vintage fabrics and used clothing gathered around the world. And then the transform them into fashionable and contemporary pieces. Besides vintage […]

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Vintage Heavy – Quite Unique Denim!

vintage

Founded by Jason Geter, Vintage Heavy is a lifestyle/apparel brand targeted at people who are enthusiasts of heritage style.  Embracing the blue-collar intersection of art, fashion and function, Vintage Heavy is a lifestyle brand reimaging classic American menswear. Geter, a global entrepreneur blends his love for music with an understanding of high-end retail, creating a […]

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Shockoe Atelier – Lifetime Repairs Guarantee

jeans

Shockoe Atelier is a denim-and-heritage apparel brand, founded in Richmond, Virginia (Shockoe Bottom neighborhood). All denim is crafted at the same location: the atelier, workshop, retail and manufacturing. Their mission is to make denim garments (jeans, jackets, etc.) ethically, by hand, in small batches – applying workwear and artisan principles. And worth mentioning is definitely […]

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Balenciaga Spring 2026 – Good Bye Denim!?

runway

Good bye, Demna – and hello Pierpaolo. Pierpaolo Piccioli’s first Balenciaga collection for Spring 2026 felt like a haute couture coronation. Reverent, sculptural, and royally coutured. But… So ok, in returning to the house’s architectural roots, he totally overlooked Balenciaga’s appeal to the young and trendy. Seriously, there’s nothing wrong with Piccioli’s vision of the […]

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Scotch & Soda – “Let It Rain”

capsule collection

Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam.  So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]

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GapStudio x Gwyneth x Apple Ad Campaign

ad campaign

Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign. Fall/Winter 2025 – One collection, two generations, Brought together by classics made to wear and share. The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included […]

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