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Purple Brand x Blue Sky Inn Collaboration

New York based contemporary denim brand PURPLE launched their collaboration with fashion and lifestyle brand Blue Sky Inn this past Saturday, December 16, 2023. The bowling-inspired “PURPLE Sky Inn” capsule collection draws colors from dawn and dusk and features jeans, silk bowling shirts, denim jackets, a crewneck sweater, hoodie, socks and a bag. Photographer Sam Balaban (@sdotbalaban) shot the campaign while Ryan […]

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Purple Brand – Pre Spring 2024 Looks

New York based Purple Brand is one of the labels that just kept on “sneaking up” on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts. The brand focuses on producing high […]

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Hudson x Brandon Williams Collab Campaign

Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams’ personal style and features […]

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Lucky Brand – Welcome Back! We’ve Missed You :-(

You probably all remember Lucky Brand from years ago… and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be […]

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Brands

# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]

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Dsquared2 – A First! New Ambassadors Named

This is a first for Dsquared2! After more than 30 years, Dean and Dan Caten have named their label’s first global brand ambassador.  The Dsquared2 founders tapped Spanish music sensation Bad Gyal for the role, which will see the singer and songwriter front upcoming international campaigns and represent the brand at key global events. A multiplatinum artist in the global reggaeton and dancehall […]

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Christelle Kocher for Levi’s® Capsule

capsule

Debuting during Haute Couture Week in Paris this July, the Christelle Kocher for Levi’s® capsule unveils a visionary 10-look collection that reimagines American denim through the lens of French couture savoir-faire. Drawing on her signature “Couture-à-Porter” philosophy and her role as Artistic Director of Maison Lemarié, Christelle Kocher brings a unique vision rooted in exceptional […]

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Top Trend F/W 2026 – Dark Indigo Denim

dark wash jeans

Dark indigo is evolving from a seasonal wash into a year-round staple. For Fall/Winter 2026, it represents a move toward more “refined” dressing. Jeans that are clean, structured, and sophisticated enough to be worn at any time of the day. Expect this direction to remain strong also through Resort and Spring 2027 as brands continue […]

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Sacai Spring 2027 Menswear – Denim Looks

Sacai’s Spring 2027 menswear collection, titled “The New Classics,” wasn’t a denim-heavy show in the traditional sense. Instead, denim was integrated into Sacai’s signature hybrid vocabulary, where familiar garments were reconstructed through layering, tailoring, and unexpected details. Key denim themes included hybrid denim jackets. Meaning hybrid construction combining workwear and tailoring in clean indigo washes. […]

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