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Western Style Denim – Having It’s Moment RN!

In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]

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A.P.C. Fall 2023 Trending Denim Looks

Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies a simple, casual elegance. […]

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Undercover Fall 2024 Women’s Lookbook

Jun Takahashi’s UNDERCOVER embodies the quintessence of Japanese cool, channeling raw-edged rebellion and dramatic high-concept elegance. We’re talking about Japanese streetwear brand that has garnered strong acclaim among streetwear enthusiasts worldwide. With a distinctive style influenced by street culture, punk, and Japanese aesthetics, Undercover has gained a dedicated following.  And , as known by most sneaker […]

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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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More Spring/Summer 2024 Denim Looks

Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]

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7 For All Mankind S/S 2024 Ad Campaign

FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants […]

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Denim Skirts For Men – Definitely On Our Radar!

As promised in our lookbook feature about Junya Watanabe’s fall.winter 2024 collection yesterday, we’re now diving into this skirts-for-men yes/no/maybe trend. Let’s face it, we’ve been building up to this moment for years.  Remember Marc Jacobs back in 2008/2009, whoa that was like what? So long ago already? And then again a couple of years […]

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