Your Daily Denim Destination
Purple Brand is a collection of men’s denim and luxury basics that creates accessible apparel with a mix of streetwear meets luxury fashion. They focus on producing premium denim pieces with unique fits, detail-specific hardware, and distressing. The brand’s latest capsule just dropped and it’s all about cherry colored and white leather sets – guys, it’s […]
After four years in the making, Airbag Inside Sweden AB, a Swedish fashion-tech company, has unveiled Mo’cycle Airbag Jeans, the “safest motorcycle jeans in the world” in partnership with Helite, a motorcycle airbag technology provider. With the Mo’cycle Airbag Jeans, areas on the lower body—including hips, tailbone, knees and thighs—are covered by an airbag that reduces the risk of […]
DL1961 and Kyiv based denim brand, Ksenia Schnaider launched their Kseniaschnaider x DL1961, a super cool and exciting denim capsule collection. This capsule was designed in New York and Kyiv and produced in Pakistan using post-consumer waste from all over the world. Included is a selection of denim tops and bottoms incorporating Schnaider’s signature design details […]
Prep is having a comeback moment this season! And no one better to know and understand about all things “preppy” than renowned Tommy Hilfiger. The American designer, famous for pioneering the ’80s and ’90s prep aesthetic, knows a thing or two about timeless, perpetually classic pieces – and remaking them for today. He teamed up […]
Mavi invited Denimology for the fall/winter 2023 preview in their showroom in NYC. Once again they showed their increasing environmental consciousness including super interesting new ways to keep our earth clean. Below you can find a summary of their proposals for the fall/winter 2023 collections: Mavi’s pursuit for a better and greener future continues as […]
Kingpins is an information, ideas, and innovation network for the denim industry. A perfect forum for the international denim community. Their aim is to connect denim manufacturers from all over the world with buyers. Since their first jeans supply chain show launched in 2004 in New York they have grown their mission to connect the […]
Named “Pleasure Island”, Diesel’s Spring/Summer 2023 ad campaign creates a playground for our every desire, centering around the concept of adult entertainment. As Creative Director, Glenn Martens, puts it, “all desires, kinks and indulgences are welcome, whilst all judgmental attitudes are not.” Populated by “pleasure-seeking, Diesel-clad patrons,” the so-called amusement park offers a look inside Diesel’s free-spirited […]
Once again, denim brand Frame launched a limited edition collection partnering with German supermodel, Claudia Schiffer.
More exciting collaborations are going to be in store for us this coming spring. One of them will be the Givenchy collaboration with the New York based streetwear brand (B).STROY.
Even if you are one of the most dedicated denim fan, sometimes you might just feel the need of giving your jeans some time off. Corduroys are a cool and top trending option to do so.